MAM
Yahoo! India appoints Sonya Banerjee as head – marketing
MUMBAI: Yahoo! India has appointed Sonya Banerjee as head – marketing with immediate effect.
Banerjee has over 10 years of experience in media and marketing, having worked with agencies like Trikaya Grey Grey worldwide and HTA -Fulcrum as well as with Onida (MIRC Electronics).
Banerjee brings to the table local and regional consumer insights of Indians, which should be of value as Yahoo! India plans to increase both the reach and engagement of its products with online and mobile users across India who come from diverse cultures and background.
Yahoo! India country manager Neville Taraporewala said, “Sonya, with her experience and knowledge of the business, coupled with her energy, drive and passion, is a perfect fit for Yahoo! India. She has always played an instrumental role in developing, planning and successful execution of Yahoo! campaigns. With Sonya’s sheer energy and lateral thinking, she’s a maverick in her field and an asset to the overall business.”
Banerjee said, “Yahoo! provides me with a challenge to help it build audiences from across this large country with so many culturally different communities. The focus will be to assist the different business units locally to achieve their reach and engagement goals through optimised marketing solutions in India.”
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
