MAM
Lowe revamps planning services; launches strategy division
MUMBAI: In a move to ensure rigour in understanding business issues and hurdles to growth, Lowe India has revamped its planning services with the launch of a strategy division.
This division will be manned by eight brand strategists, most of whom have over 10 years experience in advertising, market research and marketing. The brand strategists will be assisted by a team of 20 other planners across the agency.
The roles of the brand strategists too have been redefined. A strategist at Lowe will go beyond formulation of brand communication game plan. Also, planners would guide the teams through line executions, where needed, rather than just mass media campaigns.
The newly-formed division will embark upon a number of knowledge projects on an ongoing basis. These projects would focus on observing changing consumer and market trends in the overall area of marketing and communication.
For example, Lowe’s just-released ‘Lowe Faces of Asia report’. This is part of an Asia Pacific regional study covering countries like China, Thailand, Vietnam, Hong Kong, Malaysia and the Philippines, in addition to India. The study focuses on `Mrs. Urban India,’ housewives in urban areas, and builds a comprehensive picture of their values, lifestyles, media habits and product consumption behaviour.
“Our strategists will complete at least five more knowledge projects like ‘Faces’ during the current year and share the knowledge with our clients”, Lowe president and COO Pranesh Misra was quoted as saying in an official statement.
According to him, “We have always believed in creative products and will continue to do so. The strategy division will add another significant dimension to our service offering and, hopefully, build another point of differential for the agency.”
Rising living costs, longer financial responsibilities, and changing household structures are reshaping how Indian families plan for long-term financial security. In this shifting environment, life insurance is increasingly being viewed as a core part of structured financial planning rather than an optional protection tool.
Securing Your Family’s Finances with Life Insurance
Life insurance plays a role in family financial planning by supporting income continuity and long‑term financial responsibilities in the event of an unexpected loss. With this coverage amount, the family can continue to maintain their daily needs, fund children’s education, repay debts, and meet other financial obligations.
Beyond basic financial protection, life insurance has expanded to support long‑term planning objectives, helping families manage education costs, liabilities, and continuity of income.
Retirement Benefits with Life Insurance
As India’s workforce becomes more conscious of post‑retirement income security, life insurance is increasingly linked with retirement planning. Regular income options integrated into insurance products are being viewed to reduce dependence on external support systems later in life.
Save your Income Tax with Life Insurance
Tax efficiency remains one of the reasons families factor life insurance into financial planning, as it continues to be recognised under prevailing tax provisions as a long‑term savings and protection tool.
Policy Flexibility and Early Adoption Trends
Early adoption and flexible policy design have also contributed to growing relevance, as insurers respond to broader financial planning needs across different life stages.
How Life Insurance is Evolving for Family Financial Planning
- Easier Digital Access
Purchasing a life insurance policy no longer involves loads of paperwork, multiple visits to the insurance office, etc. With online options, purchasing and managing life insurance policies has become much easier.
You can compare various insurance plans online, get instant quotes for premiums, opt for paperless documentation, and avail of faster claim settlements. This also helps maintain transparency among policyholders.
- Growing Popularity of Term Insurance
Term insurance plans are becoming more popular because of their high coverage and affordability. This shift reflects a growing preference for high‑coverage, cost‑efficient protection aligned with practical family responsibilities.
- Focus on Long-term Family Goals
As financial planning becomes more structured and long‑term in nature, life insurance is increasingly viewed as foundational rather than supplementary. Its role in addressing income continuity, long‑term obligations, and evolving family needs explains why relevance continues to grow in today’s planning conversations.
