MAM
Playwin joins hands with ITZ Cash
MUMBAI: It is touted as an initiative that will make online lottery gaming as more accessible and easy to play.
Playwin has announced a tie-up with ITZ Cash – a multi-purpose prepaid card by Intrex India Ltd where consumers can now play Playwin games on their computers, mobile phones or even landline phone.
In addition to that, Playwin has also launched its new website www.myplaywin.com, a fun site with links to all Playwin games where the customer can try his luck, get some information on Playwin and all the games, says an official release.
Available in denominations of Rs 100, Rs 250, Rs 500, Rs 1000, Rs 3000 and Rs 7500, ITZ cash can be home delivered without any extra charges by dialing 1600 22 1600.
While placing an order for the card, the customer does not have to reveal his identity or personal details. ITZcash is available at all pre-paid and post paid outlets of all mobile operators and on www.itzcash.com, informs the release.
Winnings up to Rs 5,000 from Playwin are credited directly to the card and can be encashed anytime, as per the customer’s convenience.
Commenting on the tie-up Intrex India CEO Naveen Surya said, “We are proud to be associated with Playwin, one of the well known brands in the country having a wide reach & a bigger base of loyal players.”
According to Playwin CEO Sanjay Das said, “Exciting times lie ahead for our company & all our players. This week’s ThunderBall Jackpot (draw to be held on Tuesday, 11 May) is Rs 10.5 crores (105 million). We have now made it more convenient for our players to play our games, whenever they want and from wherever they are. In the near future, we expect a substantial number of people playing our games using ITZcash. In fact, over 5 per cent of total revenue should come from games being played using ITZcash”
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
