MAM
Sony Computer Entertainment acquires Guerrilla Games
MUMBAI: Sony Computer Entertainment (SCE) has acquired Guerrilla Games to further expand its development capability as part of Worldwide Studios (WWS).
In a strategic move to secure long term excellence in game development for current and future PlayStation platforms, the acquisition of Guerrilla has formalised the already close working relationship between Sony Computer Entertainment and the studio.
Commenting on the acquisition, SCE WWS president Phil Harrison said, “Guerrilla have a great combination of creative, technical and production talent in their team and we have enjoyed a close working relationship with their management and staff for a number of years. I am delighted that they will now become a member of the SCE Worldwide Studios network of developers. As we prepare for the launch of PlayStation 3 next year, this acquisition strengthens our development portfolio to take full advantage of the exciting entertainment opportunities provided by PSP, PlayStation 3 and beyond.”
Guerrilla managing director Hermen Hulst said, “Sony Computer Entertainment – with its truly global presence, leading platforms and commitment to innovation – is an ideal partner for Guerrilla and we are delighted to take our existing relationship to the next level.”
Guerrilla B.V.(http://www.guerrilla-games.com), based in Amsterdam, Netherlands is the award winning developer of the Killzone game for PlayStation 2, which has shipped close to two million units worldwide. The studio is currently working on a new Killzone title for PlayStation 3, early scenes of which were shown to wide acclaim when revealed at E3 earlier this year.
The studio is also developing a further game within the Killzone universe for PlayStation Portable (PSP). Guerrilla signed an exclusive development agreement with Sony Computer Entertainment Europe in March 2004 and the acquisition will help the team grow as a key creative element of the SCE Worldwide Studios network.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
