MAM
IAMAI introduces credit policy/accreditation process for digital agencies
MUMBAI: The Internet and Mobile Association of India (IAMAI), the not-for-profit industry body, has introduced a credit policy and accreditation process for all agencies dealing with online advertisements.
The policy claims to have garnered the support of leading online publishers in India including Rediff.com, Yahoo! India, Indiatimes.com and Sify.com.
IAMAI president Dr Subho Ray is hopeful that the new policy will bring in some norms and standards to the relationship between online publishers and agencies which is currently bilateral and haphazard.
According to an official announcement the policy consists of three aspects:
a) A common credit policy for all accredited agencies
b) An accreditation process
c) A process of recovery of over due payments from agencies
Under the Policy, a 60 day credit would be extended by affiliated publishers to all accredited agencies with a 30 day window for negotiation, reconciliation and settlement. The process of accreditation has been deliberately kept simple and gratis to encourage agencies to be a part of this process. The policy comes into force from 28 March 2007 after the one-month window given to agencies for accreditation expires.
While the online advertisement business is very small as compared to other media, it has been estimated that dues over 90 days amount to 25 per cent of the revenues in some cases leading to a cash flow problem for online publishers. It was, therefore felt prudent to establish some basic “housekeeping” norms for the benefit of all the stakeholders in the value chain of online advertisement business, adds the release.
As it exists today, the policy would regulate the relationship and payment schedules between online publishers and agencies only much like the process followed by the INS. However, if the policy works out successfully in the first stage, IAMAI would seriously consider taking the next step of setting up certain norms supporting the agencies’ recovery from advertisers.
Brands
Nykaa exclusively launches Illiyoon in India
Korean dermocosmetic brand joins Nykaa’s decade-long Amorepacific portfolio.
MUMBAI: Nykaa just dropped Korea’s gentlest glow-up on India because when your skin barrier needs backup, Illiyoon arrives like a K-drama hero with perfect timing. Nykaa has strengthened its dominance in the Korean beauty category with the exclusive India launch of Illiyoon, the trusted dermocosmetic brand from Amorepacific known for barrier-focused face and body care. The move deepens a partnership that began in 2016 with Innisfree and expanded to include Laneige, COSRX, Sulwhasoo and Aestura, making Nykaa home to India’s largest curated Korean skincare, dermocosmetics and haircare lineup.
Illiyoon arrives amid surging demand for gentle, clinically backed formulations targeting sensitive and dry skin. Hero products such as the ATO Lotion and ATO Concentrate Cream harness patented Soy-Ceramide and Ceramide Skin Complex 2.0 technologies to deliver high-performance hydration and barrier repair suitable for all age groups.
Nykaa Beauty, executive director and CEO Anchit Nayar said, “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. The launch of Illiyoon marks the next chapter as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions.”
Amorepacific India managing director & country head Paul Lee added, “The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa.”
The launch reflects the rapid rise of ingredient-conscious, efficacy-driven skincare in India, where K-beauty continues to resonate with consumers seeking science-led yet gentle solutions. With Illiyoon now exclusively on Nykaa, the platform isn’t just expanding its K-beauty shelf, it’s giving Indian skin a softer, stronger chapter in the never-ending glow-up story.
