MAM
O&M snatches Sify account from JWT and Mudra
NEW DELHI: Strengthening its presence in the information technology sector, Ogilvy & Mather India has won the creative business of India’s leading network and e-commerce services company, Sify Limited. The account has been won by the Chennai office of O&M.
The size of the account is estimated to be over Rs30 million.
Confirming the win, Abraham Alapatt, account director, O&M, said, “Yes, we will be working on the Sify account. We won the account due to a lot of passion, a good understanding of the market realities within which Sify operates, sound strategy and clutter breaking creative.”
On the brief from the client, he said, “The one common need across brands/divisions of Sify, was to position Sify as the clear leader in Internet-related services across their divisions: access (cafes/home/corporate), content, commerce and Enterprise Solutions.”
The account was previously jointly handled by JWT India and Mudra Communications (in Chennai), according to Abraham. The media business of Sify will be coordinated by Optimum Media Solutions Bangalore and Chennai offices.
O&M has created a print campaign for Sify’s enterprise solutions. “We have developed a print campaign targeting the chief executives of corporate offices all over the country. The advertisement is about internet protocol virtual private system, enabling the people to be networked all the time. This has been released in the financial dailies such as the Economic Times and the Hindu Business Line and leading magazines,” said Abraham. The agency has also send direct mailers to the target audience for the same.
“We (O&M) work with other leading companies such as IBM and SAP. I have also worked with internet technology company and the experience helps in understanding the business in a better way,” added Abraham.
Sify, the Nasdaq-listed company, had changed its name from Satyam Infoway Limited earlier this year
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
