MAM
O&M snatches Sify account from JWT and Mudra
NEW DELHI: Strengthening its presence in the information technology sector, Ogilvy & Mather India has won the creative business of India’s leading network and e-commerce services company, Sify Limited. The account has been won by the Chennai office of O&M.
The size of the account is estimated to be over Rs30 million.
Confirming the win, Abraham Alapatt, account director, O&M, said, “Yes, we will be working on the Sify account. We won the account due to a lot of passion, a good understanding of the market realities within which Sify operates, sound strategy and clutter breaking creative.”
On the brief from the client, he said, “The one common need across brands/divisions of Sify, was to position Sify as the clear leader in Internet-related services across their divisions: access (cafes/home/corporate), content, commerce and Enterprise Solutions.”
The account was previously jointly handled by JWT India and Mudra Communications (in Chennai), according to Abraham. The media business of Sify will be coordinated by Optimum Media Solutions Bangalore and Chennai offices.
O&M has created a print campaign for Sify’s enterprise solutions. “We have developed a print campaign targeting the chief executives of corporate offices all over the country. The advertisement is about internet protocol virtual private system, enabling the people to be networked all the time. This has been released in the financial dailies such as the Economic Times and the Hindu Business Line and leading magazines,” said Abraham. The agency has also send direct mailers to the target audience for the same.
“We (O&M) work with other leading companies such as IBM and SAP. I have also worked with internet technology company and the experience helps in understanding the business in a better way,” added Abraham.
Sify, the Nasdaq-listed company, had changed its name from Satyam Infoway Limited earlier this year
MAM
Ganesh Chana Sattu ropes in Ravindra Jadeja for new campaign
Cricketing all-rounder fronts ‘unnatural energy’ push for high-protein roasted gram flour drink.
MUMBAI: Ganesh Chana Sattu has just bowled a natural Yorker that feels positively superhuman and Ravindra Jadeja is the man delivering it. The nutrient-rich, high-protein roasted gram flour brand has launched a fresh campaign featuring the Indian cricketing legend. Conceptualised by TBWA\ Lintas, the campaign playfully explores how something truly natural can unlock extraordinary energy, using extreme visual exaggeration and Jadeja’s larger-than-life athleticism to show the power of sattu in action.
Rather than relying on dramatic storytelling, the film celebrates sattu as an age-old, completely natural ingredient that delivers performance so effective it borders on the unbelievable. It positions the drink as a refreshing, cool fuel for the body perfect for a generation seeking honest, high-protein nutrition without the hype.
Ganesh Consumer Products Limited director Devansh Mimani said, “Sattu has always been valued for its nutritional goodness. With this campaign, we wanted to showcase that energy in an engaging way. Ravindra Jadeja’s personality and athleticism helped us bring alive the idea that a natural drink can power seemingly unbelievable energy.”
TBWA\ Lintas unit creative director Tritirtha Chatterjee added, “The thought was to position Ganesh Sattu as a refreshing, cool drink that naturally powers the body. Ravindra Jadeja was the perfect fit to bring this idea alive. As an all-rounder, his game demands constant energy across batting, bowling and fielding.”
The campaign is now live across TV, digital platforms and social media channels, aiming to boost both brand awareness and product consideration among consumers looking for natural, high-protein alternatives.
In a category full of flashy promises, Ganesh Chana Sattu is quietly reminding everyone that sometimes the most powerful fuel comes from the simplest, most honest ingredients. With Jadeja on board, the brand has found the perfect all-rounder to prove that real energy doesn’t need artificial boosts, it just needs the right sattu.
