MAM
Mudra acquires Kidstuff promos and events
MUMBAI: In line with their vision of growth and expansion, Mudra Communications announced the acquisition of Kidstuff Promos and Events Company (KPE), a promotional agency in the country. Kidstuff Promos and Events, being a promotional marketing services company that is involved in all aspects of below-the-line activities. Mudra will now hold majority stake in this company.
Mudra Communications MD and CEO Madhukar Kamath said, “Promotional marketing today has taken up the marketer’s challenge and evolved from a short term volume building & tactically based discipline into a strategic range of communications options resulting in sales generation. The promotional marketing industry in India is also expected to double from Rs 500 crore in 2004 to about Rs 1,000 crore by 2005. Hence with the acquisition of Kidstuff we can now tap into this huge market & simultaneously provide all of our clients with ‘below the line offering’. Following our aggressive growth strategy we believe we have the first mover advantage in offering this to the market.”
Kidstuff Promos and Events MD Pankaj Wadhwa said, “Today, as the number of brands in the Indian market grows, product differentiation will become a challenge and this differentiation will come from the experience each company provides through their respective campaigns via promotional marketing. The promotional marketing industry has also been growing worldwide. Hence now onboard Mudra, we definitely hope to bring value to our clients through creative and design, research & data management and access to a larger canvass.”
Brands
Eneet Chadha joins Apex Group as senior vice president
Former Citco and BNY executive to lead strategic fund servicing push
PUNE: Apex Group Limited has appointed Eneet Chadha as senior vice president, strengthening its senior leadership ranks as it sharpens its focus on alternative investments and hedge fund servicing.
In his new role, Chadha will lead strategic fund administration and hedge fund servicing within the group’s global alternatives platform. His remit includes driving operational excellence, deepening client relationships and improving service delivery across complex financial portfolios.
Before joining Apex Group, Chadha served as vice president – hedge fund at The Citco Group Limited. He previously spent more than 12 years at BNY, where he worked as lead manager – fund accounting and reconciliation. He began his career at State Street as a team leader.
The appointment reflects Apex Group’s continued investment in senior talent as competition intensifies across global fund administration, particularly in alternatives where scale, precision and client trust are increasingly decisive.
