MAM
Sony Ericsson partners with the WTA
MUMBAI: This is an allinace that gives women’s sport a tremendous boost. Mobile phone company Sony Ericsson and the Women’s Tennis Association (WTA) Tour have signed a $ 88 million dollar global sponsorship deal.
The deal makes Sony Ericsson the worldwide title sponsor of the WTA Tour. The two parties claim that the six-year deal, which renames the Tour the Sony Ericsson WTA Tour, is the largest and most comprehensive sponsorship in the history of tennis and of women’s professional sport. In India viewers can catch WTA action on Ten Sports.
Under the deal, Sony Ericsson will become the
global title sponsor of the WTA Tour and of the season-ending, globally televised WTA Tour Championships held each November and featuring the world’s top eight singles players and top doubles teams. Sony Ericsson will also enjoy an on-court presence at the many WTA Tour tournaments throughout the season, with hundreds of matches televised in every region of the world that continue to attract all-time ratings highs.
A joint logo representing the partnership was also unveiled. Sony Ericsson Mobile Communications president Miles Flint said, “Together with the WTA Tour we are exploring a range of opportunities that can integrate technology, design, music, sport and fashion into a compelling entertainment proposition for consumers.”
Partnering the WTA Tour with Sony Ericsson has created a natural platform for the integration of technology, design, fashion, sport and music,
attributes that are closely representative of the world of professional tennis. A 50:50 joint venture of Sony and Ericsson, Sony Ericsson brings together industry-leading expertise in digital imaging technology with Bluetooth and telecommunications infrastructure experience. With its line of fashionable and innovative multimedia devices for the 2G and 3G mobile
communications networks, the company states that the partnership can only help to further enhance and differentiate the values of Sony Ericsson as the brand of choice for personal mobile communications.
Brands
Raymond unveils Chairman’s Collection luxury store in Bandra
New 11,000 sq ft flagship redefines menswear retail with couture experience.
MUMBAI: Raymond has just raised the bar for luxury shopping in India by turning a store into a full-blown sartorial journey. The iconic menswear brand has launched its Chairman’s Collection flagship store in the heart of Bandra, Mumbai. Spanning over 11,000 square feet across two levels, the stunning space opened on the weekend of 10 April and offers a bold, immersive experience that blends fine menswear, evolved design, and exceptional craftsmanship.
Drawing inspiration from Renaissance and Baroque aesthetics with a contemporary European sensibility, the store is rooted in Indian craftsmanship while reflecting a distinctly global identity. It is divided into three distinct worlds:
- Modern Opulence – Casual Couture: Elevated casualwear featuring printed silk shirts, embroidered denim, and statement separates.
- Power Dressing – Contemporary Heirlooms: Exquisite suits in world-class fabrics, embellished jackets, and Indo-Western silhouettes.
- Art, Heritage & Experimentation – Indian Renaissance: Artisanal garments combining Renaissance-inspired prints with traditional techniques like zardozi and hand embroidery.
Beyond apparel, the store offers fine jewellery (including lab-grown diamonds), curated fragrances, and luxury watches, creating a holistic luxury destination. The experience is appointment-led, ensuring personalised service including bespoke tailoring and styling.
Raymond Lifestyle Limited, CEO Satyaki Ghosh said, “Chairman’s Collection reflects the pride of creating international-quality luxury, made in India, for the modern Indian man. This is a logical brand evolution towards launching a first-of-its-kind couture experience in India.”
The store also features gallery-style displays, a refined tailoring zone, and curated collectibles, including Formula 1-inspired models and Art Deco pieces, reflecting the Chairman’s passion for automobiles and fine art.
In a market increasingly hungry for meaningful luxury, Raymond has moved beyond traditional retail to create a space that doesn’t just dress a man, it defines his lifestyle. With the Chairman’s Collection, the brand is proving that true luxury in India is no longer just about what you wear, but how you experience it.
This new flagship is more than a store, it’s a statement that Indian luxury has arrived, and it’s dressed to impress.
