MAM
Sony Ericsson partners with the WTA
MUMBAI: This is an allinace that gives women’s sport a tremendous boost. Mobile phone company Sony Ericsson and the Women’s Tennis Association (WTA) Tour have signed a $ 88 million dollar global sponsorship deal.
The deal makes Sony Ericsson the worldwide title sponsor of the WTA Tour. The two parties claim that the six-year deal, which renames the Tour the Sony Ericsson WTA Tour, is the largest and most comprehensive sponsorship in the history of tennis and of women’s professional sport. In India viewers can catch WTA action on Ten Sports.
Under the deal, Sony Ericsson will become the
global title sponsor of the WTA Tour and of the season-ending, globally televised WTA Tour Championships held each November and featuring the world’s top eight singles players and top doubles teams. Sony Ericsson will also enjoy an on-court presence at the many WTA Tour tournaments throughout the season, with hundreds of matches televised in every region of the world that continue to attract all-time ratings highs.
A joint logo representing the partnership was also unveiled. Sony Ericsson Mobile Communications president Miles Flint said, “Together with the WTA Tour we are exploring a range of opportunities that can integrate technology, design, music, sport and fashion into a compelling entertainment proposition for consumers.”
Partnering the WTA Tour with Sony Ericsson has created a natural platform for the integration of technology, design, fashion, sport and music,
attributes that are closely representative of the world of professional tennis. A 50:50 joint venture of Sony and Ericsson, Sony Ericsson brings together industry-leading expertise in digital imaging technology with Bluetooth and telecommunications infrastructure experience. With its line of fashionable and innovative multimedia devices for the 2G and 3G mobile
communications networks, the company states that the partnership can only help to further enhance and differentiate the values of Sony Ericsson as the brand of choice for personal mobile communications.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
