MAM
RMG Connect Worldwide acquires Direct.com
MUMBAI: RMG Connect Worldwide, the global relationship marketing network of JWT has purchased Direct.com, an integrated marketing communications services provider to global companies.
Based in Miami, Direct.com provides a wide range of integrated marketing services from direct marketing and consulting to web, technology development, and merchandising to select global clients.
The nine-year-old company, which will retain its name, is led by CEO Lance Lazarus and creative director Douglas Fajardo, who will now report to RMG Connect Worldwide CEO Philip Greenfield.
For RMG Connect, the acquisition adds a successful senior management team, an extensive expertise in the technological world, and experience in Hispanic markets in Latin America and North America.
“I am extremely pleased to have Direct.com joining our family today. Since our first encounter, I have been fascinated by the company, the processes, and the culture built by Lance and Douglas. All their actions and decisions have only one aim: be more responsive to their clients’ needs,” Greenfield said.
“The discussions I had with their clients in the last weeks have confirmed that this focus didn’t go unnoticed. I have never seen such open and positive feedback. I am looking forward to helping them and them helping us grow our activities in Latin America, in North America, and around the world,” he added.
The terms of the acquisition are undisclosed.
Brands
Samsung India elevates Aditya Babbar to lead mobile business
Exec takes charge of MX sales and marketing after Raju Pullan’s exit
NEW DELHI: Samsung India has elevated Aditya Babbar to lead its mobile phone business, following the exit of Raju Antony Pullan.
Babbar, who previously served as vice president within the mobile division, has been appointed head of sales and marketing for the MX (mobile experience) business, effective May 1. In his new role, he will oversee the company’s sales and marketing operations for smartphones and related categories in India, reporting to the executive vice president of the MX business.
A long-time Samsung executive, Babbar brings over a decade of experience within the organisation, having held multiple leadership roles across product, marketing and category management. Most recently, he led product marketing and e-commerce for the mobile division, following earlier stints as head of product and marketing and senior director roles.
His career within Samsung Electronics and its India operations has also included responsibilities for flagship devices, tablets and wearables, giving him a broad view of the company’s premium and mass-market portfolio.
Babbar succeeds Pullan, who stepped down from the role, marking a leadership transition at a time when India remains a key battleground for global smartphone makers.
The appointment signals continuity within Samsung’s leadership bench, with an internal candidate stepping up to steer one of its most critical business units in a highly competitive market.
