MAM
RMG Connect Worldwide acquires Direct.com
MUMBAI: RMG Connect Worldwide, the global relationship marketing network of JWT has purchased Direct.com, an integrated marketing communications services provider to global companies.
Based in Miami, Direct.com provides a wide range of integrated marketing services from direct marketing and consulting to web, technology development, and merchandising to select global clients.
The nine-year-old company, which will retain its name, is led by CEO Lance Lazarus and creative director Douglas Fajardo, who will now report to RMG Connect Worldwide CEO Philip Greenfield.
For RMG Connect, the acquisition adds a successful senior management team, an extensive expertise in the technological world, and experience in Hispanic markets in Latin America and North America.
“I am extremely pleased to have Direct.com joining our family today. Since our first encounter, I have been fascinated by the company, the processes, and the culture built by Lance and Douglas. All their actions and decisions have only one aim: be more responsive to their clients’ needs,” Greenfield said.
“The discussions I had with their clients in the last weeks have confirmed that this focus didn’t go unnoticed. I have never seen such open and positive feedback. I am looking forward to helping them and them helping us grow our activities in Latin America, in North America, and around the world,” he added.
The terms of the acquisition are undisclosed.
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Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
