MAM
Kids to model Disney’s summer 2003 apparel range
MUMBAI: Disney Hour, the children’s block on Sony Entertainment Television (SET) is gearing up to build the Disney brand further with the younger generation in the country. The new range of Disney’s Summer Apparel will be launched by the “Disney Hour Cool Kids,” (DHCK) this weekend.
The new range will be unveiled on 27 April in Mumbai with 40 kids chosen from around the country walking down the ramp. Another first of its kind event with its pulse on kids, DHCK follows close on the heels of the Disney Hour Kids Awards 2003.
The DHCK contest commenced on 8 March, 2003 across the country, with children sending in their entries to the DHCK postbag till 8 April. Disney, along with SET auditioned shortlisted children and selected 40 ‘cool kids’ to walk down the ramp to showcase the Disney summer 2003 apparel range.
The children along with their parents will be flown in from New Delhi, Hyderabad, Goa and Chennai to Mumbai for dress rehearsals, followed by the final event taking place on 27 April at Landmarc Citi, Mumbai, according to an official release. Disney has chosen budding models in the age group of two-five years (kids with parents), six-10 years and 11-15 years.
The DHCK entry forms were available at 34 Pantaloons and Weekenders outlets across India and also with every March issue of Diamond Comics. Entry requisitions were also available online at criclive.com/disneyontv.
For those who miss the DHCK in action, SET will air the show on 18 May on Disney Hour at 6 pm.
MAM
Campus Activewear launches Zeenat Aman-led Women’s Day campaign
Icon fronts ‘You Go Girl’ extension celebrating choice and freedom in motion.
MUMBAI: This Women’s Day, Campus didn’t just drop a campaign, it dropped the rulebook and handed women the pen to rewrite their stride. Campus Activewear has unveiled a powerful new cinematic campaign starring cultural icon Zeenat Aman, extending its long-running ‘You Go Girl’ initiative. Titled around the theme of freedom to move on her own terms, the film transcends conventional markers of success wealth, fame or nostalgia and focuses on choice as the true driver of progress.
Through striking visuals, Zeenat rejects glitter, noise and imposed expectations, embracing unapologetic forward motion. Her journey becomes a metaphor for every woman evolving, leading and inspiring on her own path, free from permission or predefined roles.
Campus Activewear, chief innovation officer Prerna Agarwal said, “For us, empowering women goes far beyond a campaign or a single day of celebration. It begins with creating an environment where women feel confident, supported, and free to pursue their ambitions without hesitation. We focus on understanding their everyday movements and designing products that genuinely make day-to-day lives easier comfort through long days, reliability through changing roles, style that reflects individuality.”
Zeenat Aman added, “I have spent a lifetime being told what I should look like, what I should wear, and what I should represent. And for a lifetime, I have walked my own way regardless. That is not rebellion that is simply knowing who you are. When Campus approached me with this campaign, I said yes immediately, because the message is not about me. It is about every woman who has been handed a label and decided to wear it as a badge of honour instead. You go girl move your way.”
The campaign reinforces Campus’s belief that freedom is not granted, it is claimed. By featuring Zeenat Aman as both voice and symbol, the message gains deeper resonance: progress happens when women are heard, barriers are removed, and momentum is created for everyone around them.
In a world that still tries to set the pace for women, Campus and Zeenat aren’t asking for permission, they’re reminding every woman that the only approval needed to move forward is her own.
