MAM
Alpha channels to feature region-centric ads
MUMBAI: ‘Alpha Features’, the latest ad revenue generation strategy announced by the Alpha Group of channels plans to do away with the myth that TV advertising is expensive.
The innovative concept aims at targeting the small time entrepreneurs and retailers in each region by giving them a chance to advertise brands which need high local penetration and visibility.
By doing so, the Alpha channels, part of the Zee network, expect to expand their revenue stream by tapping the retail segment which they expect will contribute 50 per cent of the overall revenue of the channels.
The scheme, slated to be economical for advertisers, will offer anchor support to them and inform the viewers on the products, services, latest trends, various schemes and discounts offered, states a press release.
To maintain the right balance between advertising and informative programming content for its viewers the channel is appointing ‘business partners’ who will help the advertisers produce informative features on the industry at a nominal fee, the release adds.
“Today, with the introduction of Alpha Features, we are bridging the gap existing between an advertiser and viewer by offering them a mutually beneficial relationship. The initiative will also enable the advertising market to grow exponentially with the introduction of cost effective advertisements. We have advertisers like Runwal Builders, Chintamani Jewelers, Davars College, Raj Tours and Travels to name a few,” says Alpha Channels Head Prashant Sanwal.
The channel has also introduced various on-ground value added incentives for advertisers and the audience such as free passes to the Alpha Gaurav Awards, the prestigious literary awards for Marathi films, music and theatre, if the customer buys products from an advertiser’s establishment worth a particular amount.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
