MAM
Optimystix names Rajeev Chaurasia as project head
MUMBAI: After an eight-month sabbatical, Rajeev Chaurasia former MTV India associate director programming has joined Optimystix as project head.
Chaurasir, who formally joined recently, would oversee the next big musical reality show, which will shortly air on Sony.
Besides the current project, he would also supervise other activities at Optimystix like documentaries and short films. The production house is envisaging a foray in the international market too.
At MTV, Chaurasia, reported to Natasha Malhotra, who is presently based in Singapore, and later reported to the present MTV senior vice president, creative and content, Cyrus Oshidar.
His association with Sony dates back to nearly nine years ago, when he had a short stint with the company as manager, business development and strategy and also with SET MAX as head of operations wherein he reported to Kacon Sethi, now chief executive officer at K Sera Sera Productions.
Optimystix has recently dabbled in the reality show format with Sony’s Indian Idol, Star Plus’ Khullja Sim Sim, Nick’s Dum Duma Dum, and an international game show format, Double Dare, to name a few.
Explaining his decision to join a content house after having nine years of association with the broadcasting industry, Chaurasia says, ” I am able to relate to the format shows that have been produced by Optimiystix. Besides, I would like to learn the actual process of content and the creation of shows at the production house.”
According to him, working in a comparatively smaller organisation like this would give him a chance to be more hands-on “unlike in a channel, which is more operational on-air activities.”
Brands
Hiili names Sanjay Hemady as country manager India
Media veteran to drive digital decarbonisation push
MUMBAI: Climate tech firm Hiili has announced its entry into India, appointing industry veteran Sanjay Hemady as India country manager to steer its growth in one of the world’s fastest-expanding digital markets.
Hemady, a familiar name across India’s media and consulting circles, will lead Hiili’s India operations from Mumbai. His mandate is clear: help Indian companies measure, manage and reduce the carbon emissions generated by their digital services.
Hiili offers a scientifically validated platform, certified by the UC3M-Santander Big Data Institute, that enables businesses to improve the efficiency of their digital infrastructure while cutting emissions. As organisations race to meet ESG targets, the company positions itself as a practical bridge between climate pledges and measurable action.
“I’m happy to share that I’m starting a new position as country manager, India at Hiili,” Hemady said in a LinkedIn post, adding that the company aims to move beyond broad sustainability promises towards precise, science-based decarbonisation.
Hemady brings more than three decades of experience spanning print, television, radio and digital media. He has previously served as chief executive officer at HIT 95 FM, assistant general manager at CNBC TV18, and held leadership roles at MTV India and The Indian Express, among others. Most recently, he worked as an independent business consultant advising firms across media and technology.
With India’s digital economy expanding at pace, the environmental cost of data, streaming and online services is climbing quietly in the background. Hiili’s bet is that carbon efficiency will soon sit alongside cost efficiency in boardroom conversations.
For Hemady, the move marks a shift from selling airtime and ad inventory to championing climate accountability. If successful, Hiili’s India play could make digital growth not just faster, but cleaner too.
