MAM
Dilmah peps up tea-time with flavoured fruit teas
MUMBAI: Tea break just meant the normal ‘cha-time’ for the regular mortals. But Dilmah Tea brands hope to change that. The company has launched fruit flavoured teas in India.
Touted as the finest tea on earth, or so claims a company release, the new launch will now be available in four new flavours: Mint, Peach, Lemon and Cherry.
Available in packs of 25 teabags, the range is priced at Rs 50. It will be available in select supermarkets, specialty stores and general stores across India.
Dilmah Fruit Teas are natural teas, which combine 100 per cent pure, premium quality Ceylon tea with natural fruit flavours like cherry, peach, lemon and mint, says the release. Dilmah Fruit Teas are wrapped in foil to retain freshness, flavour and aroma.
Says Dilmah Teas, country manager – India, Tommy Joseph, “With the tremendous response towards Dilmah Ginger and Cardamom Tea that we had introduced in June 2003, we are now bringing in a comprehensive range of exotic fruit flavoured teas, like lemon, mint, peach and cherry. Dilmah Fruit Teas, which uses natural flavours, are targeted at young consumers who are looking for something more than just a hot beverage. Besides hot teas, Dilmah Fruit Teas can be had as iced teas as well as used for making cocktails, mocktails, etc. Dilmah fruit teas make iced teas from real tea as opposed to instant tea used on other RTD (Ready-to-drink) teas, which are available in cans, tetra packs etc”
The release adds that according to the Euro monitor Strategy 2000, Hot Drinks Report, the Ceylon leaf tea is the third largest global tea brand, available in over 90 countries around the globe. Dilmah is distributed in India by Dabur Foods Ltd.
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Abhay Duggal joins JioStar as director of Hindi GEC ad sales
The streaming giant brings in a seasoned revenue hand as the battle for Hindi television advertising heats up
MUMBAI: Abhay Duggal has a new desk, and JioStar has a new weapon. The media and entertainment veteran has joined JioStar as director of entertainment ad sales for Hindi general entertainment channels, adding 17 years of hard-won revenue experience to one of India’s most powerful broadcasting operations.
Duggal is no stranger to big portfolios or bruising markets. Before joining JioStar, he spent a brief stint at Republic World as deputy general manager and north regional head for ad sales. Before that, he put in three years at Enterr10 Television, where he ran the north region for Dangal TV and Dangal 2, two of India’s leading free-to-air Hindi channels. The north alone accounted for more than 50 per cent of total channel revenue on his watch, a number that tends to get attention in any sales meeting.
His longest stint was at Zee Entertainment Enterprises, where he spent over six years rising to associate director of sales. There he commanded the Hindi movies cluster across seven channels, owned more than half of north India’s revenue across flagship properties including Zee TV and &TV, and closed marquee sponsorships across the Indian Premier League, Zee Rishtey Awards and Dance India Dance. He also handled monetisation for the English movies and entertainment cluster and the global news channel WION, a portfolio that would stretch most sales teams twice his size.
Earlier in his career Duggal closed what was then a Rs 3 crore single deal at Reliance Broadcast Network, one of the largest in Indian radio at the time, before that he helped launch and monetise JAINHITS, India’s first HITS-based cable and satellite platform.
His edge, by his own account, lies in marrying data and instinct: translating audience trends, inventory signals and client demands into long-term partnerships built on cost-per-rating-point discipline rather than short-term deal chasing. In a media landscape being reshaped by streaming, fragmented attention and AI-driven advertising, that kind of rigour is increasingly rare and increasingly valuable.
JioStar, which blends the scale of Reliance’s Jio platform with the content firepower of Star, is doubling down on its advertising business at precisely the moment the Hindi GEC market is getting more competitive. Bringing in someone who has spent nearly two decades doing exactly this, across some of India’s most watched channels, is a pointed statement of intent. Duggal has spent his career turning audiences into revenue. JioStar is clearly betting he can do it again, and bigger.
