MAM
McDonald’s launches countdown to Winter Olympics
MUMBAI: In around 100 days time the world’s attention will be on Torino, Italy, for the start of the 2006 Olympic Winter Games.
As a Top sponsor and Official restaurant of the Games, fast food major McDonald’s is beginning the countdown.
The company will shortly roll out new global Olympic-Themed Television commercials. The new global creative will feature its mascot Ronald McDonald vignettes and a spot celebrating Olympic dreams –McDonald’s Olympic Champion. McDonald’s CEO Jim Skinner says, “Our McDonald’s restaurant teams have always shared many of the same
ideals as the Olympic teams – excellence, teamwork and being your best. For more than 30 years, we have been a proud sponsor of the Olympic Movement, a partnership that directly aligns with our ongoing commitment to help people live more balanced, active lives.”
Two official Olympic venue McDonald’s restaurants located in the Torino Olympic Village and Main Press Center; will also feature McCafe for the first time ever. McDonald’s wil alos use the Olypocs as a platform to emphasise its ongoing committment to the importance of energy balance through “it’s what i eat and what i do… i’m lovin’ it” on-site activities featuring members of global team of Olympic athletes, hopefuls and mothers.
McDonald’s became an official sponsor of the Olympics in 1976.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
