MAM
Tim Davie is BBC marketing director
MUMBAI: The BBC has appointed Tim Davie as its marketing, communications and audiences division director. He is currently Pepsi Europe VP, marketing and franchise.
He will join the BBC’s executive board and will take up his post in the near future. In his new role, he will be responsible for all the BBC’s marketing, communications, audience research and insight activities and the BBC’s audience services department, which includes the BBC’s customer call centres.
BBC DG Mark Thompson said, “Tim Davie is one of the UK’s top marketeers. He has an outstanding track record built through a succession of UK and international roles.
“I believe that he will bring valuable experience to both MC&A and the wider BBC during a period when identifying and serving the needs of our audiences will be greater than ever.”
Davie says, “I am delighted to be joining the world’s most trusted broadcaster at a time when there are significant and exciting challenges and opportunities as we prepare for a digital UK. The BBC’s journalism, programmes and services are rightly recognised across the globe for their quality and authority. I look forward to playing my part in ensuring, with the support of a strong marketing, communications and audience division, that this reputation is maintained and enhanced.”
Davie’s first job was with Procter and Gamble’s marketing department. He became a brand manager in 1991. He then joined Pepsi in 1993 as a UK marketing manager.
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
