MAM
Kingfisher Airlines introduces the King Mobile service
BANGALORE: Kingfisher Airlines has launched an SMS service, King Mobile to update guests on latest flight schedules. The service enables a guest to get the latest flight information on their cell phone on schedules, flight status and guest assistance numbers in various cities and flight schedule alerts instantly.
All a guest needs to do is type “King” and send a SMS to 6388 to get the entire menu and details on how to avail each of these services. Kingfisher Airlines has a plan to cover all guest touch points so that latest and updated information of all its flights is easily available to every guest 24X7, states an official release.
Kingfisher Airlines Ltd general manager marketing Girish Shah says, “The service comes in at a very appropriate time as, in the months of December and January; the northern and eastern regions of the Indian subcontinent are subject to a very high degree of fog which hampers visibility and movement. The same has an adverse effect on all aircraft movement in these regions, which in turn has a spill over effect on airline schedules across India. Hence it is imperative for all airlines to derive an effective communication plan to minimize any instances of guest inconvenience. King Mobile service is a very effective tool to cater to guest needs at such times.”
Constant innovations and consumer benefit schemes are an integral part of Kingfisher Airlines’ strategy. The ‘Power Flyer’, a consumer incentive offer which was recently launched, is targeted at the corporate traveler who likes to maximize his time and usually returns on the same day. Under this offer all a guest has to do is take a same-day return flight between Mumbai, Bangalore, Delhi or Kolkata with Kingfisher Airlines and he can carry home Rs.1000 in cash! Straight, simple and no questions asked.
The airline currently operates 56 flights daily connecting 13 key Indian cities. It is also the first Indian carrier to have placed an order for five Airbus super jumbo A380s along with five A350s and five A330s. The deliveries of A330s are expected to begin in 2007 while the A380s and A350s arrive in 2010 and 2012 respectively, the release adds.
Brands
EcoMedia Solutions launches EcoMeter to track carbon impact in media
New tool aims to bring real data and accountability to ads and events
GURUGRAM: EcoMedia Solutions has rolled out EcoMeter, a new solution designed to bring sharper carbon accountability to advertising, media, marketing and events.
Built on its proprietary EMS platform, EcoMeter aims to help brands and agencies measure the environmental impact of campaigns and on-ground activations using real-world data rather than broad estimates.
The move comes as sustainability gains traction across boardrooms, even as measurement within the advertising ecosystem remains patchy and often reliant on spend-based assumptions. EcoMeter attempts to change that by using localised emission factors and activity-based inputs, offering a more grounded view of carbon output.
“Today, most carbon calculations in our industry are derived from spends or broad averages. That does not reflect what is actually happening on the ground,” said EcoMedia Solutions founder & CEO Rumjhum Gupta. She added that the tool factors in variables such as location, execution and materials to deliver a more accurate picture.
The platform allows users to compare media choices based on environmental impact, plan lower-carbon campaigns and generate data-backed ESG and BRSR reports. It spans formats including OOH, DOOH, print, digital and live events, bringing sustainability into the same decision-making framework as cost and performance.
EcoMedia Solutions says the larger goal is to move the industry beyond surface-level sustainability claims towards measurable action. As scrutiny from consumers, investors and regulators intensifies, tools like EcoMeter could play a key role in helping brands back intent with credible data.
With this launch, the company is betting that the next big metric in advertising will not just be reach or ROI, but impact that can be counted in carbon.
