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Kingfisher Airlines introduces the King Mobile service
BANGALORE: Kingfisher Airlines has launched an SMS service, King Mobile to update guests on latest flight schedules. The service enables a guest to get the latest flight information on their cell phone on schedules, flight status and guest assistance numbers in various cities and flight schedule alerts instantly.
All a guest needs to do is type “King” and send a SMS to 6388 to get the entire menu and details on how to avail each of these services. Kingfisher Airlines has a plan to cover all guest touch points so that latest and updated information of all its flights is easily available to every guest 24X7, states an official release.
Kingfisher Airlines Ltd general manager marketing Girish Shah says, “The service comes in at a very appropriate time as, in the months of December and January; the northern and eastern regions of the Indian subcontinent are subject to a very high degree of fog which hampers visibility and movement. The same has an adverse effect on all aircraft movement in these regions, which in turn has a spill over effect on airline schedules across India. Hence it is imperative for all airlines to derive an effective communication plan to minimize any instances of guest inconvenience. King Mobile service is a very effective tool to cater to guest needs at such times.”
Constant innovations and consumer benefit schemes are an integral part of Kingfisher Airlines’ strategy. The ‘Power Flyer’, a consumer incentive offer which was recently launched, is targeted at the corporate traveler who likes to maximize his time and usually returns on the same day. Under this offer all a guest has to do is take a same-day return flight between Mumbai, Bangalore, Delhi or Kolkata with Kingfisher Airlines and he can carry home Rs.1000 in cash! Straight, simple and no questions asked.
The airline currently operates 56 flights daily connecting 13 key Indian cities. It is also the first Indian carrier to have placed an order for five Airbus super jumbo A380s along with five A350s and five A330s. The deliveries of A330s are expected to begin in 2007 while the A380s and A350s arrive in 2010 and 2012 respectively, the release adds.
MAM
Backslash 2026 report: Why human presence now matters more
Six cultural shifts reveal why human presence is the new badge of value
NEW YORK: In a year when artificial intelligence has churned out oceans of content, cultural intelligence unit Backslash argues that what people now crave is something far less automated. Its 2026 Edges report lands with a clear thesis: culture is searching for proof of human.
Backslash, which serves the agencies of Omnicom Advertising, publishes the Edges report annually to spotlight global cultural shifts with enough staying power to shape brand futures. This year’s six new Edges suggest the pendulum is swinging away from frictionless perfection and back towards craft, provenance and visible effort.
After a flood of AI generated output, audiences have developed a sharper instinct for what feels synthetic and what feels real. The telltale signs of care, quirks and even flaws are becoming signals of value.
“We’re entering a moment where output is cheap, but meaning is not,” said Backslash director of cultural strategy and co author of the report Cecelia Girr. “Technology can do more than ever before. The harder question is whether we want it to. In this next chapter, humanity itself becomes the differentiator.”
The six edges for 2026
- Dark mode: As algorithms flatten taste and feed everyone the same stream, people are retreating into private corners and cultivating one of a kind identities. Meaning, it seems, lives in what does not scale.
- Digital friction: After decades spent polishing away every obstacle, culture is warming to technology that slows us down on purpose. Boundaries and built in limits are being reframed not as bugs, but as safeguards for being human.
- Discomfort zone: In a world engineered for ease, struggle and risk are staging a comeback. Discomfort is becoming aspirational because it signals growth and a more vivid sense of being alive.
- Awakened world: Exhausted by auto pilot living, people are seeking experiences that sharpen awareness and re enchant everyday life. Attention is the new luxury.
- Modern civility: After years of rule breaking and norm shredding, total freedom is starting to feel tiring. Shared codes of conduct are re emerging as a pathway to mutual respect and calmer discourse.
- Archive authority: As digital footprints stretch indefinitely, questions about ownership and memory are intensifying. Who controls what is preserved, what is deleted and who gets access to our collective history may be the next cultural battleground.
If 2025 was the year of machine made abundance, Backslash suggests 2026 will reward what feels unmistakably human. Not louder, not faster, but more intentional. In an age of infinite output, proof of presence could be the most powerful brand asset of all.
