MAM
Candico relaunches fruit candies segment with 4 new flavours
MUMBAI: Confectionery major Candico, has launched a new range of hard-boiled soft centered candies in four flavours: Green Mango, Tamarind, Lychee and Lemon.
In a company release Candico India Ltd executive director Karan Gupta said, “Fruit candies are the most preferred candies among consumers. Keeping in view the popularity of fruit candies, we have introduced our range of soft-centered fruit candies in exotic Indian flavours.”
It is significant to note that Candico is the only Indian company that manufactures all 4 categories of confectionery – candies, toffees, lozenges and gums. It has a portfolio of 13 brands including Loco Poco, Koffi Toffi, Gumbo Jumbo, Gol Maal and Time Bomb and has achieved sales of over 2 billion products annually.
Candico also owns India’s largest integrated confectionery manufacturing facility. Located at Nagpur (Maharashtra), the facility is spread over a 15-acre campus. With a production capacity of 45,000 tonnes, the plant also undertakes contract manufacturing for large players in the industry. Its current and prior clients include Nestle, HLL, ITC, Nutrine, Dalmiya Consumer Care and Euro Gadhia (London).
Brands
De Beers & GJEPC partner JioStar to promote diamonds in cricket broadcasts
New JioStar tie-up blends sport and style as diamonds shine on and off pitch
MUMBAI: De Beers Group has teamed up with the Gem & Jewellery Export Promotion Council to bring natural diamonds into India’s cricket broadcasts, marking an unusual crossover between sport and sparkle.
The collaboration, in association with JioStar, will see women anchors adorned with natural diamond jewellery throughout the cricketing season, adding a premium visual layer to studio coverage. From statement necklaces to cocktail rings and stacked bracelets, the idea is to place diamonds squarely in the spotlight of one of India’s most-watched formats.
In a first, the broadcast will also feature a weekly segment titled ‘Real Diamonds of the Week’, celebrating standout cricketing performances while drawing a parallel with the rarity and resilience associated with natural diamonds.
Beyond the studio, the campaign leans into a broader cultural shift. Cricketers Abhishek Sharma and Suryakumar Yadav front the initiative, reflecting a growing acceptance of diamonds as a form of everyday self-expression, including among men.
“India is reimagining its relationship with natural diamonds, and our partnership with JioStar is a celebration of that evolution,” said De Beers Group SVP Shweta Harit. She added that, much like cricket, natural diamonds represent something earned, enduring and rare, now increasingly tied to personal identity rather than just milestone occasions.
Echoing the sentiment, Gem & Jewellery Export Promotion Council chairman Kirit Bhansali said India is fast evolving from a manufacturing hub into a major consumer market for diamond jewellery. He noted that with India already the world’s second-largest diamond jewellery market and projected to reach Rs 1,500 billion by 2030, the cricket broadcast offers a powerful platform to connect with younger audiences.
The partnership also underscores a wider ambition within the industry to reposition natural diamonds as relevant, contemporary and woven into everyday culture.
From pitch-side drama to studio style, diamonds are stepping off the pedestal and into the mainstream, proving they can play the long game as well as any seasoned cricketer.
