MAM
Interface Communications’ M Ganesan joins Group M
MUMBAI: Group M has just made a senior recruitment in their central trading group (CTG) unit. M Ganesan, who was with Interface Communications in Chennai as head of buying, has joined CTG’s Delhi arm as investment director.
Ganesan will be reporting to Group M’s national director central trading group Lakshmi Narasimhan.
Ganesan’s job role includes the all India buying for all the regional networks as well as strategic inputs and ideation across channels. Client interfacing will also be a part of Ganesan’s job role.
Commenting on the appointment, Narasimhan states, “Ganesan comes with a good number of years of experience in the media space. He is a senior professional who worked with us earlier in the late nineties. With Ganesan joining us, we hope to use his regional understanding and leverage it to our advantage.”
Talking about the shift, Ganesan points out, “Joining Group M is definitely a larger opportunity. I will be handling clients like Pepsi, Gillete and GSK. Also the regional responsibility is something that is very big, and working with Group M will definitely be a great learning experience.”
Group M was on the look out for an investment director for a while, and Ganesan’s appointment comes after months of head hunting.
Prior to Interface, Ganeshan was with Initiative media for a year. He has a total of 15 years in the industry. At Interface Chennai, Ganeshan was handling the Henkel account and was the buying head.
MAM
IAS launches Total TV suite to boost transparency in CTV ads
New solution offers programme-level insights across platforms and publishers.
MUMBAI: In the world of streaming, what you see is not always what advertisers get and that’s exactly the problem IAS is looking to fix. Integral Ad Science (IAS) has unveiled ‘IAS Total TV’, a new suite of Connected TV (CTV) solutions aimed at bringing what it calls “linear-like” transparency to the fast-growing streaming ecosystem. In simple terms, it is an attempt to make digital TV advertising a lot less of a black box.
The offering aggregates programme-level data covering genre, ratings, language, shows and specific content from major platforms including Disney, NBCUniversal, Paramount and Prime Video, along with opted-in publishers via Publica. All of this is housed within the IAS Signal interface, giving advertisers a unified view of where their ads actually appear.
The timing is hardly accidental. According to Nielsen, as of Q4 2025, 74.2 per cent of all TV viewing in the United States is ad-supported. Of that, streaming alone accounts for 45.6 per cent outpacing traditional television and cementing its position as the largest ad-supported medium. Advertisers have followed suit, funnelling premium budgets into CTV, but often without a clear, standardised view of performance or placement.
That gap is precisely what IAS is targeting. By combining content insights with media quality, supply path data and campaign outcomes, the platform aims to give marketers more control over when, where and alongside what content their ads run. The goal is not just visibility, but accountability ensuring ads land in brand-suitable environments rather than disappearing into opaque inventory pools.
The suite also promises practical gains. Marketers can access real-time, aggregated transparency across shows and platforms, streamline campaign controls across digital video channels, and leverage third-party verification to improve efficiency and pre-bid decision-making. Measurement tools extend to quality reach and incremental conversions, offering a clearer link between spend and outcomes.
At a time when high CPMs and fragmented data make CTV both attractive and complex, the push for transparency is becoming less of a luxury and more of a necessity. IAS’s move reflects a broader industry shift, where the race is no longer just for eyeballs, but for clarity on what those eyeballs are actually watching.
Because in streaming’s premium playground, knowing the content may just matter as much as owning the audience.
