MAM
Maa TV pads up again with India A – Pak one-dayer
MUMBAI: Maa TV is at it again: cricket. The channel which has been successfully running its Tollywood cricket trophy since 2003, has now acquired the telecast right of a cricket match involving India (A) and the touring Pakistan team.
The channel will telecast the match live. The one dayer will be played at the Uppal stadium Hyderabad on 30 March.
“Cricket is not new to Maa TV. In 2003, apart from the Tollywood trophy, we had also telecast a match between Indian cricket stars and the Tollywood stars. So we have the expertise when it to comes a high-profile match,” says Maa TV executive director Rajendra Prasad.
The channel acquired the telecast rights from the Hyderabad Cricket Association (HCA) for Rs. 2 million. According to Prasad, other expenses cost the channel another Rs. 5 million. The channel has set a target of Rs 10 million as ad revenues from the match. The channel also holds the ground rights of the match.
“By now, we have got a billing of Rs. 6 million. We hope to bill the remaining Rs. 4 million by 29 March evening,” says Prasad.
Maa TV has roped in Head & Shoulders as the title sponsor of the event. The associate sponsors are Thumps Up and Vicks. Co-sponsors include Andhra Bank, Pareas Pharma and D-cold.
Prasad promises international level telecast quality for the match. “We will have 12 main cameras and there will be a stump camera and another one to help the third umpire. We have taken extra care to deliver a quality telecast,” he says.
The telecast will begin at 8:30 am. From 8:30 to 9 am, the channel will telecast Maa Extra Innings, a curtain raiser.
Maa TV telecast the latest edition of the Tollywood Trophy on 13 February. As per the TAM data provided by the channel, the property recorded an average TVR of 9 in CS4+.
MAM
JBCN Education appoints The Other Circle for PR mandate
Mumbai agency to lead communications for progressive K–12 group.
MUMBAI: JBCN Education just circled in a fresh voice because when your classrooms already think outside the box, the next logical step is to get the story out of the classroom. JBCN Education has appointed Mumbai-based communications agency The Other Circle (TOC) to handle its public relations and strategic communications mandate. The partnership aims to amplify the institution’s distinctive Educreative philosophy, which blends rigorous academics with experiential learning, creativity and values-led development.
TOC will shape JBCN’s narrative through educator-led thought leadership, media engagement and strategic storytelling, fostering deeper conversations with parents, educators and the academic community on modern, meaningful learning.
JBCN Education, senior vice president for marketing Nikhil Sharma said, “Every institution has a unique narrative, one filled with innovative learning, passionate faculty, and the next generation of Changemakers. The Other Circle’s strategic approach and deep familiarity with the education sector make them the right partner to strengthen our brand presence and forge meaningful connections.”
The Other Circle Group of Companies co-founder & CEO Aakanksha Gupta added, “The best communications work happens when the story is already true—you just have to find the right way to tell it. JBCN Education represents a powerful shift in how learning is imagined and delivered in India, and that story is rich: a philosophy that’s lived in the classroom, educators who believe in it, and outcomes that speak for themselves.”
The appointment marks a new phase for JBCN as it seeks to lead national conversations around progressive education, inquiry-based learning and preparing students for an interconnected world.
In an education landscape where the real competition isn’t marks but mindset, JBCN isn’t just teaching kids, it’s teaching the country what forward-thinking learning can look like, and now it’s got a voice loud enough to make sure everyone hears it.
