MAM
McDonald’s attracts Indians with music
MUMBAI: In a bid to strengthen its ties with the fast food Indian fan McDonald’s India has launched a Music Meal campaign. This is being done in association with Coca-Cola India and Universal Music India.
McDonald’s will be giving away a set of specially compiled four mini CD’s to its customers during the course of the entire campaign. The campaign culminates with an opportunity of witnessing an exclusive “Bombay Vikings Show”.
In tune with the excitement of the season, McDonald’s India promises its customers lots of fun and music this spring. With the purchase of every ‘Large Meal Combo’ at McDonald’s, customers will get a mini CD on payment of an additional Rs 25. This comes to them attractively displayed and uniquely inserted in the lid of their coke glass.
McDonald’s North India MD Vikram Bakshi said, “As a leader in the food industry, McDonald’s continues to pave the way for young adults by offering them a variety of choices through music, which is so much a part of their world. We like to engage customers with fun, new promotions that are in tune with their changing desires and can meet their current needs.”
In consultation with Universal Music India, McDonald’s has put together these four mini CD’s for its customers, featuring some of the best selling remixes of Bombay Vikings, DJ Aqeel, Harry Anand and Josh, to name a few.
These are available at all McDonald’s restaurants in the country in four different phases spread at an interval of about 10 days each. In each phase customers get to take home a different mini music CD. These CDs present a collection of some of the most happening remixes and ensure that the exciting time customer’s have at McDonald’s continues long after they have enjoyed their meal.
On collection of all the four CD’s, customers will be entitled to a free ticket for an ‘Exclusive Bombay Vikings Show’. This can be collected from any of the McDonald’s outlets in their cities after today 24 March 2005. The show is scheduled to be hosted around mid April in New Delhi.
The ‘Large Meal Combo’ is competitively priced between Rs 88 and Rs 99 and includes both vegetarian and non-vegetarian options together with one medium French Fries and one medium soft drink. For the vegetarians, the choices are a McVeggie Burger (with or without cheese) or a Paneer Wrap or a McCurry Pan and for the non-vegetarians the options include a Fish-o-filet or a McChicken Burger or a Chicken Mexican Wrap or a McCurry Pan.
MAM
Atomberg rolls out Jackie Shroff-led campaign for smart purifier
Humour-led film highlights adaptive tech, no-AMC model and app features
MUMBAI: Boil it, filter it… or just let Jackie fix it, Atomberg Technologies is tapping nostalgia and wit to make water purification a little less… dry.
In its latest campaign, the brand ropes in Jackie Shroff to reimagine the tone of old-school public service messaging, borrowing cues from the actor’s iconic polio awareness appearances. The result is a humorous, culturally familiar spin that swaps health warnings for smart water habits, turning a typically functional category into something far more watchable and shareable.
The campaign’s hook lies in simplification. Instead of drowning audiences in technical jargon, it uses comedy to break down how Atomberg’s water purifier works, positioning it as an intuitive, everyday solution rather than a complex appliance. The storytelling leans heavily on recall, using nostalgia as an entry point while subtly educating consumers about product benefits.
At the centre of the narrative is the purifier’s adaptive technology. Designed to automatically switch between RO, UV and UF modes based on TDS levels, the system aims to ensure safe drinking water while retaining essential minerals and avoiding unnecessary RO usage. Features such as Taste Tune for customised water output and Vacation Mode for low-maintenance use further underline its focus on convenience.
Beyond the product, Atomberg is also taking aim at the category’s long-standing pain point: opaque service costs. The purifier operates on a no-AMC, pay-per-need model, replacing traditional annual maintenance contracts with a more transparent structure. Backed by a two-year no-cost warranty and continued coverage on replaced parts, the offering is positioned as both cost-efficient and consumer-friendly.
The campaign, therefore, does more than advertise a product, it reframes how it is understood. By blending humour, cultural familiarity and clear product messaging, Atomberg is attempting to stand out in a cluttered market where most communication tends to be either overly technical or easily ignored.
In a space where clarity is often filtered out, this campaign keeps things simple: safe water, smarter tech, and a familiar face delivering the message with a wink.
