MAM
Nestlé India appoints ZenithOptimedia as AOR
MUMBAI: Nestlé India has appointed ZenithOptimedia as their media partner for their planning and buying in India.
With this, India, will be the 15th country so far for the Publicis Groupe to handle the Nestlé business besides, US, Canada, Australia, Spain, New Zealand, Germany, Portugal, Greece, Egypt, Hungary, Romania, Brazil, Philippines and Japan.
The assignment relates to Nestlé’s entire brand portfolio and the partnership will start with effect from January 2006.
The review for the media account was part of a global exercise undertaken by Nestlé on the parameters of leadership, effectiveness and efficiency in media management.
ZenithOptimedia CEO ,Ambika Srivastava, said, “We are delighted to have Nestlé in our client portfolio as it is one of the most prestigious accounts to work for in India as well as globally. We are totally committed to meeting the challenges of achieving media excellence for Nestle India.”
ZenithOptimedia CEO Asia,Philip Talbot, said, “Clients are increasingly recognising the true value that ZenithOptimedia can provide them through greater consumer understanding with Touchpoints and Insights DNA.”
He added,that, ZenithOptimedia will aim at providing Nestlé India with comprehensive solutions to all their communication needs.
ZenithOptimedia Worldwide CEO, Steve King, said, “The Nestle mandate is undoubtedly our most momentous assignment to date, for our Indian operations, which is just in its second year.”
King attributed the success to three main factors – the team strength, ZenithOptimedia’s proprietary tools and in Nestlé having a high degree of trust on the agency.
Brands
YFLO appoints Tania Nijhawan as president for 2026-27 term
Dentist-entrepreneur to lead women’s body amid rising focus on leadership
NEW DELHI: Young FICCI Ladies Organisation (YFLO), the women’s arm of FICCI, has appointed Tania Nijhawan as its president for the 2026-27 tenure, effective April 2026, at a time when conversations around women’s leadership in India are gaining fresh momentum.
A cosmetic and paediatric dentist with over 15 years of experience, Nijhawan is the founder of Udana Wellness, a multi-speciality clinic in Vasant Vihar known for its focus on advanced treatments and patient-centric care. She also serves as director at Nijhawan Group and is an active investor in start-ups across health, wellness and hospitality, including Nuts For Us.
Her academic credentials include advanced training from global institutions such as New York University, the University of Southern California and University College London, shaping her multidisciplinary approach across dentistry and wellness.
YFLO has long positioned itself as a platform for leadership, entrepreneurship and professional growth, bringing together women across industries to drive dialogue and collaboration. Under Nijhawan’s leadership, the organisation is expected to sharpen its focus on cross-sector engagement and meaningful, future-facing conversations.
Speaking on her appointment, Tania Nijhawan said, “YFLO has always stood for meaningful engagement and forward-thinking dialogue. I look forward to building a platform that not only encourages exchange of ideas but also actively supports emerging voices and creates opportunities for collaboration across sectors.”
She added, “The Women’s Reservation Bill, which seeks to reserve 33% of seats for women in the Lok Sabha and State Legislative Assemblies, is not just a policy shift, it is a generational opportunity. It acknowledges the urgent need for women to have a stronger voice in shaping the nation’s future. True progress lies not just in representation, but in enabling women to lead with agency, confidence and impact.”
As president, Nijhawan will focus on curated programming, high-impact industry conversations and initiatives that bring together women across disciplines. Her theme for the year, “Lead With Your Light,” signals a push towards purpose-led leadership and greater confidence among emerging voices.
Her appointment marks a new chapter for YFLO, one that aims to align leadership, enterprise and policy at a time when women’s voices are increasingly central to India’s growth story.
