MAM
ABC, CBS, NBC’s ad revenue down 21 % for Q3
MUMBAI: Combined ad revenues for US broadcast networks ABC, CBS and NBC were down by 21.5 per cent for the third quarter and by 8.3 per cent for the first nine months of 2005, when compared to last year’s results.
Total net revenues of $2.2 billion for the third quarter of the year ended 30 September 2005 were down by approximately $605 million from the third quarter of last year, led by a $707 million decline in sports advertising.
When compared with results from third quarter 2003 total net revenues for the quarter were four per cent higher, with sports advertising down by slightly more than one per cent.This data is contained in a report put out by the Broadcast Cable Financial Management Association’s (BCFM) report on figures compiled by Ernst & Young.
Categories that gained ground when compared with last year’s third quarter results included prime time, which was up by 8.5 per cent and the AM daypart,up by six per cent. The AM daypart was higher by more than seven per cent for the first nine months of 2005, followed by year-to-date gains in news, up three per cent, and prime time, up by $87 million over last year to-date results for 2004.
The children’s category was down by more than five per cent for the quarter and 12 per cent for the year-to-date.
The report notes that while the dramatic decrease in network advertising revenues for the third quarter is shocking it is not surprising. The loss of over $700 million in ad revenues from sports programming caused by the lack of a Summer Olympics this year was to be expected, though it is still a large number.
At the same time, prime time revenues partially lessened that impact with nearly $100 million more in revenues. Still, the networks need to be concerned as to the long term growth history. Looking back to 2003, another year without a Summer Olympics, the total network revenues have increased only by three per cent per year, above the inflation rate but lower than the overall economic growth of the US.
BCFM provides education, networking, information, and signature products to meet the diverse needs of financial and business professionals in the broadcast, cable and electronic media industries throughout the US and Canada.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
