GECs
Radio Mirchi to organise Radio Works 2005 on creativity and radio advertising
MUMBAI: A significant reason why radio revenues have grown in the UK has been the concerted efforts by radio companies to educate advertisers and advertising agencies on how to use radios power to the fullest.
In India too, Entertainment Network India Limited (ENIL) has been constantly working in this direction through initiatives like the Steve England workshop and the Kaan Awards, informs an official communiqué.
Radio Mirchi — the radio network owned by ENIL, a Times group company will be organizing Radio Works 2005, in Mumbai, New Delhi and Bangalore, on 21 June to 23 June 2.
The lead speaker for Radioworks 2005 will be Joanna McCrostie, Group Head of Commercial Production, GCap Media plc., assisted by Christopher James Taylor, consultant, GCap Media plc.
The media release adds that Radio Works 2005 is an effort by Radio Mirchi to bring into focus the importance of “creativity” in radio advertising – the most important ingredient in a medium that is defined by sound.
The target audience of the seminar are the creative professionals from advertising agencies and media planning/ buying professionals.
The key highlights of the seminar includes –
§ Radios growth as a medium in the UK over the past 12 years.
§ Ideas are the life-blood of any creative business, they should come from any source
§ How creative people should turn ideas into viable options by experimentation with different influences
§ The need to address inhibitions about extending brand identity into sound
§ Voice the essential element of radio
§ The magic of music in radio ads
§ Radio’s relationship with the listener
§ Radio’s ubiquity
§ Radio’s immediacy
§ Radio as both an auxiliary and interactive medium
§ Radio as invisible and ambiguous
§ How can radio propagate ‘Word of Mouth’?
§ Role of elements of sound, sonic branding, voice and production values
GECs
Samsung TV Plus launches Kings of Comedy channel
New free FAST channel brings iconic Hindi comedy shows to millions of Samsung Smart TV owners.
MUMBAI: Samsung TV Plus has just turned up the laughter volume and it’s completely free. The leading free ad-supported streaming television (FAST) service in India has launched Kings of Comedy, a premium comedy channel featuring some of the country’s most beloved primetime shows. Available exclusively on Samsung TV Plus, the channel delivers back-to-back hits including Comedy Nights with Kapil, Khatra Khatra Khatra, and Comedy Nights Bachao, with no login or subscription required.
The launch marks a milestone for free streaming in India, offering audiences a dedicated comedy destination directly from their Samsung TV home screen. It arrives as Samsung TV Plus India celebrates its 5th anniversary, during which the service has grown its monthly active users by 42 per cent and more than doubled its total viewing hours. The platform now offers over 180 free channels across 14 languages.
Samsung TV Plus India general manager and head of business development Kunal Mehta said, “Comedy is the heartbeat of Hindi entertainment, and Kings of Comedy brings together the shows Indians already love, completely free on their Samsung TV. Our focus remains the same take the content people know and make it effortless to access.”
Globally, Samsung TV Plus has surpassed 100 million monthly active users across more than 4,500 channels, solidifying its position as one of the world’s leading free streaming services.
Kings of Comedy is now available on all compatible Samsung Smart TVs. For viewers seeking non-stop laughter without any cost, this new channel delivers a royal treat proving that sometimes the best entertainment really does come with no strings (or subscriptions) attached.
