MAM
Mediaedge:cia bags HDFC Standard Life Insurance AOR
MUMBAI: HDFC Standard Life Insurance has awarded its AOR to Group M’s Mediaedge:cia, which pipped Starcom to the post. The other agencies in the fray were Lodestar and Insight.
According to industry estimates, the account is worth Rs 200 million.
Confirming the development to Indiantelevision.com, HDFC Standard Life Insurance marketing head Sanjay Tripathy says, “We were very happy with the manner in which Mediaedge:cia approached our business and suggested media solutions, which can help us differentiate our brand in the market.”
On the other hand, Mediaedge:cia India managing director Shubha George says, “We are delighted to partner HDFC Standard Life Insurance. Mediaedge:cia’s unique `Navigator’ operating system that helps provide business-led media and marketing solutions enabled us to showcase solutions that went beyond the conventional media. We are looking forward to closely working with HDFC Standard Life as true business partners.”
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
