MAM
Weekender Kids launches promotion on Disney merchandise
NEW DELHI: The launch of its channel in India may have been delayed but that is not stopping Disney from trying to create cachet with fans of Mickey Mouse through innovative promotions. Children’s brand Weekender Kids from Personality Limited, has announced a promotion on its Disney Merchandise at all its outlets across the country.
During the promotion, a customer who purchases any Disney merchandise will be eligible to participate in the Disney Fashion Show being held at Mumbai and walk away with exciting prizes. The promotion is being held at all Weekender Kids outlets till 8 April.
CEO and President, Personality Limited, Bangalore Govind Mirchandani said, “Since the launch ofToonworld, our retail concept featuring the popular Toon characters, we have had an overwhelming response from our customers. Disney merchandise featuring Mickey Mouse, Donald Duck, Goofy are the favourite amongst our customers. This promotion will provide an opportunity for the kids to showcase their talent by associating themselves with their favourite Toon character. We believe that this would provide an enjoyable experience for both the parents and the kids.”
During this promotion, a customer will complete an entry form and drop it at a Weekender store. The selected participants will be short listed for a local fashion show and eight winners will then be flown to Mumbai from each city for the Disney Cool Kids Fashion Show on April 25. The kids will get an opportunity to walk on the ramp and showcase the 2003 Disney Spring Summer Collection Line.
Weekender Kids, launched in 1992 is a kidswear brand targetted at 2-12 year olds.
Brands
Hardik Jhaveri named senior director marketing at Colgate-Palmolive Asean hub
Former Hill’s Pet Nutrition general manager returns to the company to steer marketing for South Asean from Kuala Lumpur
KUALA LUMPUR: Hardik Jhaveri has been appointed senior director marketing for the South Asean hub at Colgate-Palmolive, marking a return to the consumer goods major after a three year stint with Hill’s Pet Nutrition. He will be based in Kuala Lumpur and will lead marketing strategy for the region.
Jhaveri joins the role after serving as general manager at Hill’s Pet Nutrition in Taipei, where he led a cross functional team and oversaw the business with full profit and loss responsibility. The role placed him at the helm of operations in Taiwan, managing growth in what he described as a start-up style environment within a global multinational.
Before that, Jhaveri spent over a decade with Colgate-Palmolive across several marketing and innovation roles in Asia. As associate director innovation for Apac excluding China, based in Hong Kong, he led new product development and launches across multiple markets.
His portfolio ranged from developing specialised oral care products such as a diabetes focused toothpaste for the Indian market to launching premium oral care experiences under the Colgate Total brand in Australia. Alongside innovation, he also worked on launch planning, brand strategy and communications for the company’s oral care portfolio.
Earlier in his Colgate-Palmolive journey, Jhaveri held roles including marketing manager innovation, senior brand manager and brand manager. His work spanned urban and rural markets in Mumbai and customer development responsibilities in the Greater Kolkata Area.
Prior to his long association with Colgate-Palmolive, Jhaveri worked as brand officer home care at Unilever, where he helped drive marketing initiatives for the Rin detergent brand, including nationwide relaunch and on ground activation campaigns.
He began his career in advertising with Bates David Enterprise, working on brands such as IDBI Bank, The Leela Hotels and The Times of India.
Jhaveri holds a post graduate programme in management from the Indian School of Business and has also completed a level 4 diploma in wine from the Wine & Spirit Education Trust.
Announcing the move, Jhaveri said he is excited to begin his new chapter at Colgate-Palmolive’s South Asean hub and thanked colleagues and mentors who supported his journey at Hill’s Pet Nutrition.
