MAM
Ad agency 1pointsize sparkles at Spark 2004
MUMBAI: Creative outfit 1pointsize recently stole the show at the 2004 Spark which were awards hosted by the Ad Club Chennai as it walked away with five Golds, five silvers and two bronzes. The Chennai-based hot shop finished a close third behind JWT Bangalore and JWT Chennai.
1pointsize caused a major upset by winning metals in heavy-duty categories like Brand Building Campaign of the Year, Art Director of the Year and Television Commercial – English. The other prized wins were for photography, public service, corporate identity, typography, calendar and rural campaign.
An elated founder and CEO of 1pointsize Sharad Haksar said, “With just five people and a handful of small brands, we are rocking. We got nominated in 12 categories. And we’ve won in all the 12 categories. Last year we won seven metals. This year we’ve won 12.”
Haksar lead the way by winning a gold and silver for photography. ““Yeah, it’s nice to win for photography. But what gave me more kicks this year was we won in loads of categories. In the Brand Building Category, Stori beat big brands like Ford and Color Plus to bag the silver. In The Television Commercials category we won a gold for our first ever TVC (for Reva Electric Car). The other award I really treasure is the Art Director of The Year award for C P Sajith. He really deserved it. Overall I am quite pleased,” gushes Haskar.
For a two year old advertising agency, that’s quite a feat accomplished.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
