MAM
Madison PR bags two new accounts
MUMBAI: Madison PR has started the New Year with a bang! After bagging the Hay Group account earlier this month, the agency has added two more clients to its list. The first being that of Colour-Chem Limited (part of the new Clariant Group) and the other being the Clothing Manufacturers Association of India (CMAI).
While Colour-Chem Limited is one of the world’s leading specialty and fine chemicals companies, which is headquartered in Switzerland, CMAI is the oldest industry representative body of the Indian garment industry.
Commenting on the new businesses, Madison PR CEO Veena Gidwani said, “We are delighted at the three new additions to our client base and are sure servicing them will be challenging and exciting as all operate in very specialised areas.”
Madison PR has maintained a sharp growth for the past three years and services blue chip companies like P&G, Sify, Café Coffee Day, Perfetti, Glenmark Pharmaceuticals etc. and others, across industries like FMCG, IT, pharma, health care, food, jewelry and lifestyle, fashion and engineering
MAM
Publicis Groupe names Rahul Titus global influencer lead
Ogilvy’s former global head of influence to unify creator operations worldwide
UK: Publicis Groupe has tapped Rahul Titus to lead its influencer capability globally, tightening its grip on the fast-maturing creator economy.
Titus, one of the industry’s early architects, joins from Ogilvy, where he built what was billed as the world’s largest and most awarded influencer marketing operation. In his new role, based in London, he will align Publicis Groupe’s influencer agencies under a single global proposition, tasked with delivering consistent solutions that drive growth across its connected media ecosystem.
The move signals Publicis’ intent to professionalise and scale influencer marketing beyond fragmented campaigns and regional silos. Titus will shape the influencer narrative across the Groupe, integrating talent, data and commerce as brands demand sharper returns from creator partnerships.
At Ogilvy, Titus led specialist teams spanning more than 40 markets and over 650 influencer experts. The agency claimed seven consecutive years, from 2019 to 2025, as the most awarded influencer marketing network globally. His teams secured the Grand Prix for Social & Creator at Cannes Lions for three successive years and clinched the Titanium in 2025 for Vaseline Verified.
Titus also steered WPP Onefluence for L’Oréal and served as global influence lead for WPP Open X, overseeing influencer strategy for more than 200 brands across 195 countries for The Coca-Cola Company. Earlier roles included managing partner and head of influence for the UK and EMEA at Ogilvy, as well as senior positions at MediaCom, Dentsu Aegis Network and YMU.
A founding board member of the Influencer Marketing Trade Body, Titus has long argued that the creator economy must move from hype to discipline. Publicis appears to agree.
As influencer budgets swell and scrutiny sharpens, the brief is clear: scale fast, integrate smarter and prove the returns. The creator economy has grown up. Now it must deliver.
