MAM
Kellogg’s to bring out Chocos ‘Star Wars Episode III’ pack
MUMBAI: Breakfast cereals major Kellogg’s has introduced a new Chocos Star Wars limited edition pack with the intention of giving the consumer an out of the world Star Wars experience.
The promotion is part of the global association between Kellogg’s and the season’s most eagerly awaited movie Star Wars Episode III. The partnership with Star Wars Episode III will be leveraged across most countries in the world through local promotions and products.
The limited edition pack food will be planet and star shaped keeping in line with the Star Wars theme. Creating the Star Wars adventure, Kellogg’s will be giving away specially designed battery powered light up saber spoons that light up in two attractive blue and red colors with the limited edition pack and saber maze game with every pack of Kellogg’s Chocos & Chocos Planet and Stars in India.
“Kellogg’s Chocos is built on the core equity of fun and adventure. Our aim is to bring a never before unique Star Wars Jedi experience through Chocos to kids across India. With specially designed planet and star shaped Kellogg’s Chocos, the special toy box packaging and the fun filled giveaways, kids can start the day with real Jedi action and watch the spoon light up when you push the button to activate the force within,” said Kellogg India managing director K. Venkatachalam.
“Our communication for Kellogg’s Chocos has been based on the adventure platform. Star Wars is all about adventure and linking Chocos with Star Wars Episode III was an obvious extension for us, thereby providing our consumers with the complete adventure experience,” Venkatachalam added.
The limited edition Kellogg’s Chocos Star Wars Episode III with the special toy box packaging, size 625 gms, will be available in stores across India for the period of May.
Brands
Thomas Cook India, SOTC and Booking.com team up for smarter corporate stays
Global hotel choices meet Indian corporate controls for seamless business travel
MUMBAI: Business travel just got a major upgrade. Thomas Cook (India) and its group company SOTC Travel have joined forces with Booking.com to offer Indian corporates world-class accommodation options with a side of convenience.
The collaboration brings Booking.com’s vast global inventory, more than 31 million listings across 220 countries, straight into Thomas Cook and SOTC’s corporate booking platforms. From luxury hotels and resorts to homes and apartments, business travellers now have an unprecedented range of choices, all while staying within company travel policies.
Thomas Cook and SOTC president & group head of global business travel Indiver Rastogi said, “Today’s business travellers want more choice, flexibility and transparency. By linking Booking.com’s extensive inventory with our managed corporate tools, we’re delivering exactly that: policy control, price clarity and service support that businesses can trust.”
The offering is designed with the Indian corporate traveller in mind. Key features include transparent pricing with GST-compliant invoices, curated hotel options for SMEs to large enterprises, coverage across 2,500 plus Indian cities, verified traveller reviews, essential business amenities, and integrated policy control for approvals, budgets and credit limits.
Booking.com VP partnerships Mark van der Linden added, “Corporate travellers in India want the same seamless experience they enjoy in personal trips, with the right corporate guardrails. This partnership makes our global accommodation inventory enterprise-ready, combining choice, flexibility and localised support.”
With real-time booking access on desktop and mobile, enterprise-specific rates, loyalty benefits, and future integrations into Thomas Cook’s TravelOne platform, the partnership promises to make corporate travel smoother, safer and smarter than ever.
