MAM
Kellogg’s to bring out Chocos ‘Star Wars Episode III’ pack
MUMBAI: Breakfast cereals major Kellogg’s has introduced a new Chocos Star Wars limited edition pack with the intention of giving the consumer an out of the world Star Wars experience.
The promotion is part of the global association between Kellogg’s and the season’s most eagerly awaited movie Star Wars Episode III. The partnership with Star Wars Episode III will be leveraged across most countries in the world through local promotions and products.
The limited edition pack food will be planet and star shaped keeping in line with the Star Wars theme. Creating the Star Wars adventure, Kellogg’s will be giving away specially designed battery powered light up saber spoons that light up in two attractive blue and red colors with the limited edition pack and saber maze game with every pack of Kellogg’s Chocos & Chocos Planet and Stars in India.
“Kellogg’s Chocos is built on the core equity of fun and adventure. Our aim is to bring a never before unique Star Wars Jedi experience through Chocos to kids across India. With specially designed planet and star shaped Kellogg’s Chocos, the special toy box packaging and the fun filled giveaways, kids can start the day with real Jedi action and watch the spoon light up when you push the button to activate the force within,” said Kellogg India managing director K. Venkatachalam.
“Our communication for Kellogg’s Chocos has been based on the adventure platform. Star Wars is all about adventure and linking Chocos with Star Wars Episode III was an obvious extension for us, thereby providing our consumers with the complete adventure experience,” Venkatachalam added.
The limited edition Kellogg’s Chocos Star Wars Episode III with the special toy box packaging, size 625 gms, will be available in stores across India for the period of May.
Brands
International Women’s Day ’26:Â The rise of self-purchased jewellery among working women
By Trisha Paul, head of merchandising, Kisna
MUMBAI: You know that feeling when you buy something with your own money for the first time? Not the first time ever, but the first time with money you actually earned, for something entirely, unambiguously yours.
Fine jewellery has always been given. At weddings, at festivals, at milestones on someone else’s timeline. What is changing is that a growing number of women are buying it for themselves, to mark moments they defined. The question is no longer whether to do it. It is how to do it well.
For women in the early years of a career, a first piece can cost well under Rs. 1 lakh. Many cost a fraction of that. What matters is choosing for your life, your wardrobe, and the milestone you are marking. The woman buying for herself today wants something that works with her life every day, not just for a special occasion. She is thinking about longevity, about versatility, about what still feels right in five years. That shift has changed the entire conversation around what accessible fine jewellery needs to be.
The First Step: Daily Dainty Diamond Neckwear
The right first piece isn’t the most expensive one you can afford. It’s the one you’ll actually wear. A delicate diamond pendant or a fine diamond necklace in 9KT, 14KT, or 18KT gold hits that sweet spot: understated enough to feel effortless, special enough to feel like you.
You’ll reach for it on Monday mornings and Friday nights without a second thought. It works with almost everything in your wardrobe, and over time, it becomes less of a purchase and more of a constant, something that quietly holds both meaning and value.
A Reliable Classic: Diamond Studs That Hold Value
A pair of well-sourced diamond studs in 18KT or 14KT gold is as close to a guaranteed wearable asset as fine jewellery gets. Round brilliant cuts hold their appeal longer than more fashionable styles and resist the ageing effects of trend. Look for independent grading documentation when you buy. The difference it makes to what a piece is worth at exchange is significant, and it is a straightforward thing to ask any reputable retailer for.
Building a Collection That Marks Your Milestones
For women who would rather accumulate meaning incrementally, stackable rings are the most satisfying category. A plain gold band for the first salary. A diamond-set ring for the first promotion. Another for the move or the launch. Each band is its own modest commitment. Together they become a record, worn on your hand, of everything you have done.
Starting Small: Savings Plans and Digital Gold
Not every first purchase needs to be immediate. If you prefer a value-driven approach, begin with a jewellery savings plan from a credible retailer. These plans typically allow you to set aside a fixed monthly amount for 10 months, with the retailer contributing an equivalent 11th month that can be redeemed toward a diamond jewellery purchase. For those who would rather build value gradually and with greater flexibility, digital gold offers another route. It allows you to accumulate gold in small increments online and redeem it against physical jewellery when you are ready. The habit of building towards something is often more valuable than the thing itself.
The Bigger Picture
Fine jewellery in India has always told stories. For a long time, those stories were written by someone else. The piece you buy with your first salary is a story you are writing yourself. It does not need to be expensive to be meaningful. It needs to be right for your life, and bought because you decided it was time.
