MAM
Adlabs celebrates Oscar fever
MUMBAI: It’s Oscar time again and Adlabs cinemas is bringing Oscar themed programming in which the best of Oscar nominated films of this year and the winners of previous years will be screened across Adlabs cinemas in Mumbai, Pune and Mangalore.
Till 1 March, Oscar nominated films will be screened in various Adlabs Cinemas across Mumbai, Delhi, Pune and Mangalore.
These films include The Departed, Babel, Blood Diamond, The Prestige and United 93.
The initiative is targetted at discerning film viewers and will be supported by various Oscar themed activities. An Oscar themed contest will be run in the cinemas and an Oscar message board where visitors can post their comments on the nominations and the award proceedings.
To celebrate Oscar week hosts do the rounds in the cinema asking visitors for Oscar trivia and there would be rewards for the correct answers. The deccor will also be Oscar themed as well.
Adlabs Cinemas COO Tushar Dhingra says, “The academy award is as big as you can get in the Hollywood films category. It is but natural to celebrate the biggest ticket event at our cinemas to give film aficionados a chance to revisit the best of the year on a big screen”.
The Oscars air live in India on Star Movies on 26 February at 6 am.
AD Agencies
WPP appoints Hephzibah Pathak CEO of WPP Creative India
Ogilvy India chair takes charge of unified creative model in key market
NEW DELHI: WPP has appointed Hephzibah Pathak as chief executive officer of WPP Creative India, putting a local leader at the helm of its newly created creative operating model in one of its most important growth markets.
The move brings clarity to how WPP’s global restructuring will play out in India, weeks after the group unveiled WPP Creative as part of its Elevate28 strategy. The unit sits alongside WPP Media, WPP Production and WPP Enterprise Solutions, and is designed to simplify what the company previously described as an overly complex structure.
Pathak, who continues as executive chairperson of Ogilvy India, will represent all agencies under the WPP Creative umbrella in India. Her role centres on driving integration across brands, expanding capabilities and ensuring clients can tap into the network’s full talent pool without friction.
WPP said Pathak will work closely with agency brand CEOs to “enhance integration, expand capabilities, and ensure seamless client access”, while maintaining the distinct identities of its agencies.
The portfolio under WPP Creative includes leading networks such as VML, Landor, AKQA and Grey, along with Burson and its affiliated firms. Leaders across these agencies will now report into Pathak, even as each brand continues to operate independently within a unified system.
The appointment also formalises a dual-track strategy in India, preserving agency identities while accelerating collaboration. Pathak is expected to work closely with media leadership to align creative and media capabilities, reflecting growing client demand for integrated, multi-market solutions.
WPP Creative global CEO Jon Cook has described the unit as “not an agency” but an operating system that helps creative, design and PR brands work together more effectively. The group has been clear that it is not merging or phasing out legacy agency brands, instead aiming to reduce complexity on the client side.
Pathak brings nearly three decades of experience within the network, having joined in 1997 and held roles ranging from Mumbai office head to chief client officer. She made history in 2024 as the first woman to lead Ogilvy India in its 95-year presence in the country.
Her expanded mandate positions India at the centre of WPP’s Asia-Pacific strategy, with a focus on strengthening brand presence, deepening client relationships and unlocking growth in a fast-evolving market.
The appointment signals WPP’s intent to move beyond the traditional holding company model towards a more integrated, AI-enabled structure. With Pathak now steering WPP Creative India, the group appears set to test whether simpler structures can indeed deliver sharper creative outcomes.
