MTV
MTV Games US puts on a poker face
MUMBAI: MTV Games the new interactive entertainment division of American media conglomerate Viacom has announced a strategic alliance with Myelin Media a publisher of interactive entertainment software.
The deal is for a poker video game Stacked with Daniel Negreanu. This Texas Hold ‘em game scheduled for release later this year for the Xbox video game system from Microsoft , the PSP system from Sony and the PC.
MTV US and Myelin will be working together to deliver the high-paced action and experience of poker to the MTV audience via on-air, online, mobile and other platforms, as well as developing programming based on the Stacked brand to air around the time of the release of the game. MTV.com will serve as the official online site of Stacked on all platforms.
Under the deal, MTV is also able to participate in a revenue sharing structure. This game does not enable wagering with real money. Myelin Media states that the promotional power of MTV and its ability to integrate across various platforms allows Myelin Media to bring Stacked and the poker phenomenon to a truly diverse audience. Through the various planned MTV / Stacked co-branded initiatives on-air and online M,yelin Media will be able to give players the opportunity to enjoy poker in a whole, new way all from the comfort of their homes.
Stacked with Daniel Negreanu claims to be the first video game to bring next-generation gameplay and broadcast quality production to Texas Hold ’em Poker. Participants can learn everything from the fundamentals to advanced strategies from poker’s premiere player and refine your game against the world’s most advanced artificial intelligence system before testing your skills in massive online tournaments.
Stacked will feature its own sanctioned multi-table tournament system called Stacked Masters” and will also include involvement from the seven professional players associated with the game, providing the most in-depth online play and community experience for any poker video game. Through MTV.com, players will be able to participate in the official Stacked sanctioned online tournaments including special challenges with the pros as well as view tournament standings and game play stats.
MTV.com will also host a community where Stacked players can share and compare their game play, challenge other players and interact with the pros. This initiative with Myelin for Stacked further extends MTV.com’s coverage of Video Games and follows the recent launch of Video Games on MTV.com — a focused home for Gamers on MTV.com.
MTV Games is dedicated to incubating, producing and promoting unique and creative gaming experiences that resonate with MTV’s audience. MTV Games will work in-house through its newly created interactive entertainment studio, along with industry partners, to produce and market original video game titles. MTV Games will develop original game franchises in partnership with independent game developers. In addition, the division will forge strategic marketing partnerships with game publishers to connect with the MTV audience across multiple platforms. MTV will work closely with publishers, leveraging its unique brand and marketing capabilities to maximise the success of each MTV Games release.
MUMBAI: Giving ‘coolness’ a complete new dimension, MTV, the leading youth iconic brand in association with Soundlogic – makers of state-of-the-art technology products – together launched an uber cool range of gadgets for the youth – MTV Fashiontronix by Soundlogic.
Speaking about this new range, Viacom 18 business head – consumer products Saugato Bhowmik said in a release: “We are extremely delighted to launch this exciting new gadget range with Soundlogic. Through this partnership we are focused to empower the youth with their favourite Music on the Go… It is the perfect mix of style, design and price. So, no more compromise between funk and affordability!”
The range is available exclusively on www.cromaretail.com and across 40 plus Croma stores for the first 60 days. Apart from this, it is available at 300 plus traditional retail outlets across the country.
 |
Soundlogic director Sagar Gwallani added: “We are thrilled to partner with MTV for the launch of MTV Fashiontronix range of gadgets. The entire range is designed keeping in mind the needs of the youth. It’s not only, very cool and stylish but also state-of-the-art technology. Partnering with Croma, the most preferred electronic destination for today’s youth, we are confident of the range doing very well.”
MTV Fashiontronix by Soundlogic brings together the channel’s unique creative edge and Soundlogic’s technical bandwidth to deliver unmatched sound experience. The range is available in trendy colours that exude the youth channels’ attributes making it just as stylish as the youth today! The range comprises earphones; headphones and Bluetooth enabled speakers priced between Rs 899 and Rs 3,999.
Infiniti Retail CEO and MD Ajit Joshi said: “At Croma, you’ll always find the latest and the best electronics being launched first. And this time again, we are excited to be the exclusive retail partner for MTV Fashiontronix by Soundlogic. The range is funky and cool, something the youth will like instantly.”
