MAM
Sahara One’s ‘Filmy’ on lookout for a creative agency
MUMBAI: Sahara One Motion Pictures‘s movies channel Filmy is set for a pre-Diwali launch. The channel is now on the lookout for a creative agency so as to assist the channel in its brand positioning. The account size currently is pegged at Rs 100 million; a chunk of which will be used for the launch campaign. Accordg to Filmy head of marketing Shailesh Kapoor, the spends for the channel will go up for the next financial year. | |
Says Kapoor, “We are in the process of sharpening the positioning for Filmy. We are on the lookout for an agency that could give us some interesting thoughts on how to stand out from the clutter right from the creative thought process to the execution of the same.” The benchmark in the selection process will be the agency that understands the genre the best and deliver out of the box communication for the end consumer. | |
| |
The channel is inviting agencies to present their pitch till the end of the week and the appointment of the creative partner will take place by the 1 August. |
Brands
Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
