MAM
Madison Creative bags SAB account, 2 others
MUMBAI: It’s been a good week for Madison Creative. It has just bagged the creative duties of Shri Adhikari Brothers’ new channels ‘Mi Marathi’ and ‘Janmat’, as well as that of real estate developers Rustomjee and Teddy and Friends Baby pads and diapers and adult incontinence products of Nobel Hygiene.
The three accounts are worth a combined total billing pegged at Rs 150 million.
Sri Adhikari Brothers News & Television Network Ltd vice chairman and managing director Markand Adhikari said, “The channel business is becoming extremely competitive with a plethora of launches. We needed an agency who would put the client’s interest first and make a success of the channel. I believe Madison Creative always has the client’s interest at heart.”
Said Percy Chowdhry, director, Keystone Group: “Real estate is going to witness even more competition with foreign direct investments coming in. In such a scenario we wanted to associate with the best agency who will meet the international challenge. And we believe Madison Creative is the apt agency.’
According to Kamal Johari, director, Nobel Hygiene, “We have been in the market for five years now. Our customers are extremely satisfied with our product quality. It is time now to be very aggressive and for that we need a very professional agency with a good track record. And Madison Creative has a very good track record. They have made several brands leaders in the market place’
Madison Communications executive director Prabha Prabhu said, “We are delighted with winning three accounts in a single week. They are such diverse categories and all are equally challenging.”
Madison Creative’s win of these three accounts follows those of Deccan Chronicle, Neelkanth Group, Forbes Yellow Pages and Smart photography in the last few months.
Brands
Dabur buys minority stake in Ras Beauty for Rs 60 crore
Dabur Ventures deal backs fast-growing luxury skincare brand
MUMBAI: Dabur India Limited has dipped into the world of luxury skincare, signing a definitive agreement to acquire a minority stake in Ras Beauty Private Limited for Rs 60 crore. The investment marks the first bet from Dabur Ventures, the FMCG major’s Rs 500 crore platform set up in October 2025 to back high-potential, new-age direct-to-consumer brands.
Founded in Raipur by Shubhika Jain, her sister Suramya Jain and their mother Sangeeta Jain, Ras Beauty has grown from a family-led passion project into a fast-scaling “Farm-to-Face” skincare label. Its range of face elixirs, serums and moisturisers blends essential oils with nature-derived actives, striking a balance between botanical purity and laboratory precision.
The numbers tell their own story. Ras has clocked a three-year Cagr of around 75 per cent and an annual run rate of approximately Rs 100 crore, all while maintaining strong gross margins. That growth has been fuelled by a digital-first approach, in-house R&D and manufacturing, and a sharp focus on clean, sustainable sourcing.
Dabur India executive director and group head corporate strategy Abhinav Dhall, said the company was drawn to Ras’s distinct positioning at the intersection of nature, science and luxury. He added that the premium beauty segment is poised for robust expansion over the coming decade, and that Ras is well placed to capture that opportunity.
For Ras, the partnership is as much about scale as it is about shared philosophy. Co-founder and CEO Shubhika Jain said Dabur’s 141-year legacy of building trusted, purpose-led brands makes it a natural ally. The capital infusion, she noted, will help accelerate the brand’s omnichannel footprint, deepen research capabilities and invest in team and brand building, with an eye on establishing Ras as a leading Indian luxury skincare name both domestically and overseas.
With this move, Dabur is not just investing in a skincare label. It is placing an early wager on India’s growing appetite for premium, conscious beauty, and signalling that heritage FMCG players are ready to play in the new-age D2C arena.
