MAM
MAA Bozell implements TQM process
BANGALORE: MAA Bozell has announced the introduction of TQM – Total Quality Management – for all its processes.
TQM is highly prevalent in the sectors of manufacturing and hospitality and has now moved its way into the advertising industry with MAA Communications Bozell. The MAA group claims to being its first follower.
In TQM, each individual is given ownership of his/her process and is provided with tips and the required tools to improve the quality of work. This facilitates continuous improvement of processes resulting in specialised quality and faster deliveries at every level. TQM is a yardstick to measure the precision of the processes.
Chairman of the MAA Group Bunty Peerbhoy has been quoted in the official release as saying, “We are looking at continuous improvement in three areas with the help of TQM; quality, accuracy and faster delivery to our clients. We do this by empowering all employees to take ownership of existing processes and continuously find ways to improve/change these processes.”
TQM is highly prevalent in the sectors of manufacturing and hospitality and has now moved its way into the advertising industry with MAA Communications Bozell. The MAA group claims to being its first follower.
This Japanese Technique of Kaizen is used to train the employees once a week for an hour at MAA. TQM is a management technique that aims at energizing and empowering every individual in the organisation, states an official release.
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Madhu Soman joins Crestoria Global advisory board role
Former WION, Zee Business executive pivots to mentorship platform
MUMBAI: Madhu Soman, former chief business officer at WION and Zee Business, has joined the board of advisors at Crestoria Global, marking a shift from newsroom leadership to mentorship and education.
Soman, who brings close to three decades of experience across journalism and media management, said the move reflects a growing focus on shaping the next generation through guidance and real-world insight. His career spans leadership roles at organisations including Bloomberg, Thomson Reuters and Reuters, covering markets from India to Asia-Pacific.
“Across 28 years in the news business, one idea kept resurfacing as a meaningful off-ramp, teaching, mentorship, and helping shape the next generation,” said Soman. “Crestoria sits right at that intersection.”
Crestoria Global, which positions itself as a long-term education and career advisory platform, focuses on helping students navigate global opportunities through structured guidance, research-led insights and personalised mentorship. The company said its approach goes beyond university admissions to focus on long-term career positioning.
Soman added that the platform’s philosophy of designing success with intent, rather than leaving it to chance, resonated with his own outlook on impact and influence.
The advisory board brings together professionals from diverse fields, including academia, media and corporate leadership, aimed at offering students a broader perspective on career pathways in an increasingly complex global landscape.
As he steps into this new role, Soman’s move signals a wider trend of seasoned industry leaders turning towards mentorship, where experience is not just shared, but scaled for the next generation.
