MAM
Samsung launches world’s first slim CRT television in Middle East
MUMBAI: Samsung Electronics has launched the world‘s first ‘slimmest‘ WS-32Z30HE, 32-inch CRT TV in the Middle East region.
The new model offers a horizontal viewing angle of more than 165 degrees to provide a picture-perfect entertainment experience from anywhere in the room and theatre-quality surround sound experience guaranteed by SRS WOW 3D technology.
Says Samsung Gulf Electronics sales and marketing senior manager Ashraf Sajid, ‘This HD (high-definition) ready TV is, aesthetically, similar to a LCD TV or Plasma TV that are capable of displaying at resolutions of 1080i images but is priced at less than half of a normal 32-inch LCD TV. It gives 150-mm space benefit with a depth size of 412 mm as compared to a Current Color TV which has a depth of 561mm.‘
Samsung claims that the new model offers more natural picture quality with a 100 per cent color reproduction, better contrast at a ratio of 5000:1 to provide greater brightness without comprising on contrast for real-to-life like images and better brightness at 800 candela.
‘As a proven leader in the flat-panel displays field, Samsung is proud to advance the technology to the next level with the new widescreen SlimFit TV, offering the ultimate combinations of screen size, picture resolution and an amazing price. The state-of-the-art SlimFit TV has many advantages with a front flat-panel TV Design (Interior Impact), HD Picture Quality (1080i/ 480p compatible) and a Flexible Display. These pieces will be an ode to elegance and performance – true masterpieces of design and engineering for home entertainment connoisseurs,‘ Sajid added.
MAM
How beverage brands are rethinking marketing strategies for weather-led demand
SLMG Beverages Private Limited joint managing director Paritosh Ladhani.
MUMBAI: As Sun climbs up the hemisphere, summer has clearly arrived in India. On 7th March 2026 Delhi registered a maximum temperature of 35.7 degrees Celsius which is the highest reading logged for the first week of March in the last 50 years. Climate Change has been prolonging summers by causing earlier spring warming, delayed autumn cooling, and more frequent, intense heatwaves that persist for much longer periods.
In an endeavor to stay ahead of the curve, Beverage Brands are shifting from fixed seasonal marketing tactics to weather responsive strategies backed by data-driven insights, flexible campaigns, and diversified portfolios to capitalize on unruly temperature spike. In 2025, India’s beverage market experienced a massive, heat-triggered surge with carbonated drinks and ice cream volumes spiking 20–25 per cent in the March quarter itself on the back of hottest February in 125 years.
Clearly campaign timelines are being advanced to reap the seasonal shift in line with the jumping mercury. In the Indian context where Cricket is nothing short of religion, big ticket tournaments like T20 World Cup, Indian Premier League, ICC Champions Trophy provide plethora of opportunities to calibrate marketing campaign designs and associated business strategies to associate refreshment with community viewing both outdoor and indoors. A new trend that has taken the world by storm is that of booking the theatres for bonhomie viewing. It has also opened avenues for joint marketing initiatives by the Multiplex and Beverage Brands.
Price disrupting small potions and value packs tend to drive significantly higher volumes owing to volumetric flexibility and affordability to the consumers. Ramping up of cold supply chains for transit and at point of sales (POS) are strategic business imperatives that again define success of beverage brands.
In the era of AI and Big Data it is easy to track and calibrate messaging based on daily or weekly weather changes. Geo-targeted digital advertisement campaigns are also being run during heatwaves to make the business and marketing imperative very contextual. These pre-emptive strategies fueled by real time data and technology immensely help beverage brands to adjust supplies to the areas that are likely to generate more demand.
Novelty brings premium to the FMCG Sector and Beverage Brands are no exception. Newer SKUs build up excitement in consumers besides imparting the scope of frequent revitalization of brand marketing campaigns. Ensuring continuum of supply chain across material suppliers, logistics providers, distributors/wholesalers, and retailers become a strategic business strategy imperative for beverage brands during peak season.
Carbonated drinks among other beverages including packaged mineral water sell like hotcakes in summers, a period where holiday season gives big impetus to sales volumes. Tying up with air carriers railways, amusement parks, malls, convention centers for inclusion in the onboard beverage deck also holds a big window of opportunity for brands.
Limited period diversification into special summer categories entailing juices and functional beverages to capture the broader hydration market is also a business cum marketing imperative that beverage brands eye on. This also brings to fore the responsible side of the brand placing the compass on wellness of consumers.
Seasons are cyclic, hence summers are inevitable. Further, due to anthropogenic climate change, summers surely have been staging prolonged appearance that keep bringing beverage brands on to their drawing boards frequently for strategizing business and marketing campaigns that are agile, refreshment-focused, visually dominant in retail, affordable, and optimally promoted through seasonal campaigns in above and below the line media.
