MAM
Photo blogging site ‘Mobylog’ debuts
MUMBAI: With one in every three mobile phone users wielding a camera phone these days, the popularity of the technology is signaling yet another blogging revolution, this time photo blogging.
Midas Events, a below-the-line communications agency, has launched ‘Mobylog – mobylogger’s lounge’, India’s first full photo blogging solution. The URL of the website is www.mobylog.com.
Mobile blogging offers camera phone users the opportunity to instantly transfer their pictures to their own personal presence on the Net. Through Mobylog, a camera phone user can readily be a part of the online photo journal phenomenon without downloading any additional software or going through a long drawn registration process. All you need to do is Click a Photo, Tag a message / comment through MMS & Send to your personal moblyog page, enabling instant viewing & sharing online.
Mobylog is designed for the typical mobile phone user and ease of use is one of its key features. The sites advanced architecture supports almost all GSM networks and the full range of multimedia standards and handset capabilities. It incorporates a wide range of mobylogging features such as commenting, bookmaking, favourites, messaging etc that provides rich & personalized service, states a company release.
Midas Events MD Deepak Pawar said, “We are upbeat about Mobile blogging as the concept has tremendous potential and the unique ability of the use to tailor the application to suit ones needs.”
At Mobylog efforts to sustain & grow the user base are being carried out by promoting the addictive nature of the service & encouraging users to frequently stay connected through pictures. The campaign innocuously asks “Aaj Photu Dala Kya?” subtly reminding the user to frequently post on the site & encouraging others to join in the fun, the release adds.
Midas Events has set up the entire backroom operations towards maintenance and sustenance of the site. The agency is headquartered in Mumbai with operational offices in all metros and major mini metros, and offices across India.
Pawar adds, “With our core competencies spread over brand communications and brand identity management services, converging the spectrum of mediums through creative use of technology, mobylog is the next step in providing interpersonal communication solutions to the constantly mobile. While many such services would be existing across the world, this is the first fully Indian service and first from India.”
With the technology introduced in June 2003 and today nearly 6 per cent of Americans are mobile bloggers. With 47 million mobile phone users currently in India fast upgrading to camera phones, the market here is vast. Mobylog has taken the initiative to add value by providing these users an opportunity to use their camera phone to communicate, interact & share their moments in an exciting new way.
Brands
OnePlus exit rumours return as India head Robin Liu steps down
Leadership shift sparks fresh questions, but brand insists India plans stay on track
MUMBAI: Talk of OnePlus pulling the plug has resurfaced after the company confirmed that its India head, Robin Liu, has stepped down. The timing has raised eyebrows, especially as India remains one of the brand’s most crucial markets.
In a brief statement, the company acknowledged the exit, saying, “We thank Robin for his contributions to OnePlus India. He moves on to pursue his personal passions, and we wish him the very best for his future endeavours.” It added that operations in India would continue with business continuity intact.
However, a report by The Economic Times suggests the move may be part of a deeper organisational reset. According to the report, Liu was recently asked to report to Sky Li, who has taken on a broader role within the OPPO group, overseeing sub-brands including OnePlus.
The shift marks a notable change in hierarchy. Liu and Li previously operated as peers, each independently running their respective brands. That structure now appears to have been streamlined under a more centralised leadership model.
The development also contrasts with Liu’s earlier stance. In January, OnePlus India CEO Robin Liu publicly dismissed shutdown rumours, stating the company was “operating as usual” and would continue to do so. The brand had also issued a clarification at the time, calling such reports false and urging stakeholders to rely on verified information.
Market data, however, paints a more challenging picture. Shipments in India have declined sharply, with Cybermedia Research reporting a 32 per cent drop in 2025, while International Data Corporation pegged the year-on-year fall at 38.8 per cent. The slowdown highlights increasing pressure in an intensely competitive smartphone market.
Despite the noise, there is little to suggest an immediate exit. The company is gearing up to launch the OnePlus Nord 6 in April, signalling continued activity in the near term. At the same time, OPPO Chief Product Officer Pete Lau confirmed plans for a global launch of the Find X9 Ultra, hinting at a broader realignment of brand roles within the group.
For consumers in India, the message remains steady for now. Devices are coming, operations continue, and support is unlikely to disappear overnight. Still, the leadership reshuffle and shifting hierarchy suggest something more nuanced than business as usual.
The takeaway is clear. OnePlus is not shutting down, but it is clearly reshaping its playbook. Whether this recalibration sharpens its edge or further blurs its identity in a crowded market is the question that now lingers.
