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Gaming major IGN Ent. retains Creative Artists Agency to develop TV projects
MUMBAI: IGN Entertainment, the gaming information network and provider of file distribution, digital retail and in-game technology, has retained Creative Artists Agency (CAA), the entertainment agency to facilitate the development of television projects based on IGN’s brand and gamer lifestyle content.
In addition to broadening IGN’s own audience base, this effort would be to provide television networks new, engaging programming for the young male demographic. IGN Entertainment’s flagship website, IGN.com, reaches the highest concentration of 18-34 year old males online, according to Nielsen//NetRatings @Plan Spring 2005 release.
“IGN is one of the biggest names in video gaming,” said CAA’s Games department co-head Larry Shapiro. “The unique combination of their brand within gaming, their gaming and entertainment content, and the size of their audience will create opportunities in television, music, live events, and other areas.”
“IGN is broadening its reach beyond the Internet and into new media and entertainment channels,” said business and corporate Development Richard Jalichandra, of . “CAA’s expertise and leadership in the industry will provide invaluable guidance as we expand into mainstream entertainment.”
IGN Entertainment operates many of the Internet’s destinations for video gaming, entertainment and community targeted at teens and 18-34 year-old males. The company’s properties include IGN.com, GameSpy, Rotten Tomatoes, FilePlanet, GameSpy Arcade, GameSpy Arena, Direct2Drive, TeamXbox, 3D Gamers, more than 70 community sites and a vast array of online forums. Collectively, these properties reached 24 million users worldwide(a) in the month of March 2005, according to Internet audience measurement firm comScore Media Metrix. The privately held company has its headquarters in the San Francisco Bay Area, with offices throughout the US.
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Birla Opus unveils IPL campaign with 10 cricketers
3 films in 4 languages showcase 16-year warranty and 99 plus stain protection as stars echo “Main Bhi…”
MUMBAI: Birla Opus has just painted the perfect IPL boundary and this time the whole team is on the same canvas. The forward-looking paint brand has launched a high-impact, multi-language campaign for IPL 2026 that cleverly taps into India’s cricket fever. In a first-of-its-kind execution, it brings together 10 prominent IPL cricketers across three films in four languages, turning everyday tournament rituals into relatable moments that celebrate belief and optimism.
The cricketers Shivam Dube, Varun Chakravarthy, Axar Patel, Rajat Patidar, Washington Sundar, Nitesh Kumar Reddy, Ashutosh Sharma, Dhruv Jurel, Avesh Khan and Nehal Wadhera feature in light-hearted stories built around net practice, photoshoots and travel. Each film playfully captures a moment of scepticism about paint performance, followed by a collective, unscripted “Main Bhi…” from the players, hands raised in agreement. The narrative seamlessly highlights Birla Opus’s key innovations: 16-year warranty for exterior emulsion paints, scratch-resistant wood paints, and 99 plus stain protection for interior paints.
Birla Opus Paints head of marketing Inderpreet Singh said the campaign reflects the passion of cricket fans across regions and languages. “IPL is one of India’s biggest cultural unifiers. This year we wanted to bring our best-in-class features to life in a contextually relevant manner,” he noted.
Leo South Asia, chief creative officer, Sachin Kamble added, “‘Main Bhi’ is a simple but powerful expression of belief. By bringing together some of the biggest voices from this year’s IPL, we have turned an individual endorsement into a collective voice of validation.”
With its fresh, engaging storytelling and star power, Birla Opus has turned a paint campaign into a nationwide conversation. As the IPL season heats up, the brand is proving that the best way to stand out is to paint a picture everyone can relate to, one where trust, performance and a shared “Main Bhi…” moment come together in perfect harmony.
