MAM
WorldSpace brings ‘Brit Masala’ to Hyd. B’lore
BANGALORE: With a view to giving their audience a first-hand experience with some of their music programming ‘live’, WorldSpace Satellite Radio (WSSR) today announced concerts by Rishi Rich, Juggy D, Jay Sean, Veronica and Bombay Rockers; all artists of Indian origin, who have carved out a niche for themselves in the modern international music scene and have taken the drum beats and melodies of Indian music to all corners of the globe, under a monicker ‘Brit Masala’ at Hyderabad and Bangalore.
The other big names involved with the event are: (a) Art Mantram, who in a a 3-day event plan to showcase artisans music and culture named ‘Art Village’, (b) T Venkat Vardhnas DNA Networks who are the event producers (c) Pepsi (d) Nokia (e) Hutch (f) MTV-who will telecast a recording of the concert at a later date.
‘Brit Masala’ will of course be the culmination and the highlight of ‘Art Village’.
T Venkat Vardhan said that the TVC’s and the campaign about the event would commence tomorrow onwards, and he is confident of roping in 10-15,000 persons at each venue from as far as Chennai as an audience, who will pay Rs.300/- to Rs.500/- per head for the show. Tickets will be sold at WorldSpace lounges and Planet M outlets.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
