MAM
Spice launches Spice Caller Songs
MUMBAI: Spice Telecom launched its Spice Caller Songs service. This caller ring back tone (CRBT) service is a personalised mobile music service where the caller hears songs instead of the traditional switchboard ‘ring-ring’ tone. The service was launched by popular VJ Ramona and Spice Telecom, Punjab COO Navin Kaul.
Spice Caller Songs can be accessed by both pre paid and post paid subscribers by simply dialing 678. Subscribers can choose songs from popular categories like Punjabi, Chartbusters, Bollywood, English, Remix and Devotional.
Announcing the launch of Spice Caller Songs, Kaul said, “Traditionally, ring back tones were fixed by the service provider and consisted of uninteresting ringing or beeping sounds. Now, with Spice Caller Songs we present our subscribers the newest trend in cell phone personalisation. Through this service we hope to redefine a customer’s mobile experience by clubbing his communication as well as entertainment need, thereby making the mobile phone a true representative of its user’s personality.”
To get the caller tunes, subscriber can dial 678 and follow the voice prompts. Subscribers can listen to available categories of songs or listen to his/her existing settings.
Spice Caller Songs Charges will be available for a monthly rental of
Rs 30.
Kaul added, “Value-added services have provided immense choice to the customer to explore different avenues from sports and finance news to ring tone, wallpaper and sound clip downloads. Cellular service providers are aiming to offer maximum value to their customers through VAS. In cellular services revenue-generation module is shifting from voice to data, and it is this need for varied and innovative value added services, which will be emphasised upon by Spice Telecom.”
A multi-media campaign spanning TV, press, radio and outdoors will be rolled out with the theme ‘Ghantee gone, gaane on!’
To further add buzz to the new service Spice has announced an exclusive initiative for its subscribers called the ‘Rocking offer’. Through this initiative lucky subscribers stand to win a three nights and four days all expense paid holiday to Singapore.
Spice subscriber who activates Spice Caller Song service between 8 July 2005 to 15 August 2005, and chooses the most popular song as decided by the choice of songs by subscribers of Spice Caller Songs service, will win a holiday to Singapore.
Brands
Metro Brands appoints Harshvardhan Chauhan as CMO & SMP
Retail veteran to steer brand strategy and accelerate growth
MUMBAI: Metro Brands has appointed Harshvardhan Chauhan as its chief marketing officer and senior management personnel, effective 23 February 2026.
The move brings nearly two decades of marketing muscle into the company’s leadership ranks. With over 18 years of experience across retail, fashion, lifestyle, grocery, home and e-commerce, Chauhan arrives with a well-rounded understanding of how brands capture attention and convert it into loyalty.
His professional journey includes stints at Bharat YEF, Trident Group, RPSG, DLF Shopping Malls, ShopClues, Godrej Group, Reckitt Benckiser and Accenture, where he worked across brand building, strategic growth and business leadership.
Chauhan holds a master’s degree in business administration with a specialisation in strategy and business management from Symbiosis, Pune. He has also completed the accelerated general management programme at IIM Ahmedabad, combining academic rigour with hands-on commercial experience.
In his new full-time role, he will report to chief executive officer Nissan Joseph and work closely with the leadership team to shape the next phase of brand expansion.
For Metro Brands, the appointment signals a sharpened focus on storytelling, scale and staying one step ahead in a competitive retail landscape.
