MAM
Mudra’s DBS designs LIC’s new portal
MUMBAI: Digital Branding Solutions (A Mudra Group venture) has designed a new website for Life Insurance Company (LIC) – www.licindia.com.
The e-portal was launched by Indian finance minister P Chidambaram.
Mudra Marketing Services CEO R Lakshminarayanan said, “The vital need to develop a web portal for customers, agents and prospects led LIC to approach DBS for this assignment. The new, smart portal will enable visitors to access all information about LIC in general, including, products and services. Apart from this the portal offers interesting services like a premium calculator to calculate the premium payable for any choice of plan, term and age.”
LIC’s new-look, new-feel website promises a new experience for visitors, customers and agents. Tribal DDB India country head and Digital Branding Solutions general manager C V S Sharma said, “The idea was to ensure that the brand heritage of LIC and the brand promise was maintained while making the site more ‘savvy’ and increasing the usability factor. The changes include even rewriting policy statements.”
LIC corporate communications head Thankom Mathew said, “DBS has done a brilliant job given the extensive scope of work and tight deadlines. We have been receiving tremendous positive feedback about the new-look site which has extensive features for policy holders, agents and prospects.”
This customer portal is available to 180 million policy holders in India. In the present phase, the portal will provide access to agents in Mumbai, Thane, Pune, Chennai, Hyderabad, Bangalore, Kolkata, Kanpur, Bhopal and Delhi. LIC is also toying with the idea of increasing the number of its satellite branches.
MAM
Ritz Media World appoints Neeti Bhargava as chief content and client solutions officer
Seasoned radio leader to steer content and client strategy in AI era
NEW DELHI: Ritz Media World has appointed Neeti Bhargava as chief content and client solutions officer, strengthening its leadership team as brands ramp up investment in content-led, multi-platform engagement.
With more than 18 years in radio, media and content creation, Bhargava brings a storyteller’s instinct and a strategist’s eye to the role. Her career spans leading radio networks such as Red FM 93.5, Reliance Big FM 92.7 and My FM of the Dainik Bhaskar Group, where she shaped on-air formats, refined programming strategy and curated music and listener engagement initiatives that resonated beyond the airwaves.
Over time, her remit expanded from studio consoles to brand consoles. She has led voice-driven campaigns, crafted branded content, developed digital formats and delivered live experiences, blending creativity with commercial clarity. Her experience across content production, marketing strategy and creative leadership has given her a keen understanding of how audiences interact with brands across platforms.
In her new role as chief content and client solutions officer, Bhargava will oversee the agency’s content strategy and work closely with clients to design integrated campaigns spanning audio, digital and on-ground platforms. She will also guide internal teams to ensure consistency, quality and clarity in brand communication.
Ritz Media World founder Ritz Malik, said Bhargava’s cross-platform expertise comes at a pivotal moment for the industry. As marketing becomes increasingly data-informed and supported by AI tools, he noted, the need for authentic and well-crafted storytelling has only intensified. Her leadership, he said, will help the agency deliver campaigns that are both creatively strong and strategically sound.
Bhargava said today’s content landscape is shaped by evolving consumption patterns and technology-led media planning. While AI enhances efficiency and insight, she emphasised that compelling storytelling remains central to meaningful brand engagement. She added that she is excited to contribute to building integrated content that connects with audiences across formats.
The appointment reflects Ritz Media World’s focus on sharpening its content capabilities as brands seek smarter, data-backed ways to stay relevant in an increasingly crowded media marketplace.
