MAM
SSC&B Lintas appointed as Essar Oil’s communication partner
MUMBAI: SSC&B Lintas has been awarded the Essar Oil Limited’s advertising and marketing communications account after a keenly contested, multi-agency pitch, involving almost all the key agencies. The estimated account size is pegged between Rs 250 -300 million in the first year and is expected to go up to 400 million in the second year.
Essar Oil, which is a part of the Essar Group has decided to foray into the retail space and has been licensed to open petrol pumps across the country. SSC&B Lintas will be involved in launching the retail brand and the products to be sold at these over 2000 outlets.
Speaking to Indiantelevision.com SSC&B Lintas President Ashish Bhasin says, “We are very excited to be taking on this mega challenge of launching a national brand in the oil sector. We will be using an integrated marketing approach to build the Essar Oil Brand and the world famous SSC&B Lintas creativity to get it salience, Also, as an agency we pitch for very select clients but when we do, we go all out”.
Interestingly, the agency in the last three months has won several new business accounts, the last being MTNL. The agency also upgraded its people through training and recruitment of internationally experienced managers, introduced latest systems, processes and technology; all the initiatives being steps towards becoming a world-class agency.
Videocon Group, Hyundai Motors, Giny & Johny, Cybermedia Dice, TDV, ICICI Direct, Indian Express Group and MTNL are some of the clients of SSC&B Lintas
Brands
Uidai partners with Google to help users locate Aadhaar centres
Verified Aadhaar centres to appear on Maps with services and access info
MUMBAI: Finding an Aadhaar centre may soon be as easy as finding your favourite café. In a move aimed at making public services more accessible, the Unique Identification Authority of India has partnered with Google to display authorised Aadhaar centres on Google Maps. The feature, expected to roll out in the coming months, will allow residents to locate verified centres quickly and confidently.
More than 60,000 Aadhaar centres, including state of the art Aadhaar Seva Kendras, will be mapped. When users search on Google Maps, they will be directed to authorised facilities rather than unverified listings, helping curb misinformation and confusion.
The listings will do more than drop a pin. Users will be able to see the nature of services offered at each centre, whether it is adult enrolment, child enrolment, or limited to address and mobile number updates. Details such as operating hours, parking availability and divyang friendly infrastructure will also be shown wherever applicable.
Uidai CEO Bhuvnesh Kumar, said the collaboration is part of the authority’s continued effort to improve ease of living for Aadhaar holders by making authorised centres simpler and faster to navigate.
The partnership will deepen in its next phase, with Uidai using Google Business Profile to manage information and respond directly to public feedback. Looking ahead, the two organisations are also exploring the option of enabling appointment bookings through the Google Maps interface, potentially allowing residents to plan their visits with greater efficiency.
Google India country head, strategic partnerships Roli Agarwal, said integrating verified Aadhaar centres would help millions access trusted services with confidence, bringing essential government infrastructure closer to the people who need it most.
If all goes to plan, a routine Aadhaar update may soon begin not with a queue, but with a search bar.
