MAM
Group M appoints Madhvi Pahwa as director training
MUMBAI: Coca-Cola general manager marketing Madhvi Pahwa will be joining Group M as director training, South Asia in mid-January 2006.
She will be based in Delhi and will have additional responsibility for consumer insights, focusing on Maxus and MEC clients.
An alumnus of IIM, Ahmedabad, Pahwa joined P&G and worked as a brand manager for a couple of years before moving to Coke. During her nine year stint with Coke, she has handled several key assignments, spanning marketing, research, media and business planning. She also played a key role in shaping the media product at Coke, a responsibility she currently handles, along with managing brand Coke, Diet Coke and Fanta.
Group M South Asia CEO Ashutosh Srivastava said, “We look forward to Madhvi coming on board, and help us improve our overall capability and client focus. We have an ambitious training program for our region and were looking for the right person to help roll it out.”
Group M India recently launched its training programme for the coming year, christened M-GuruKool, under the Aspire program that runs across the region. In an industry where talent management is becoming the key differentiator between agencies, this project is seen as an important step in grooming talent and helping lift the quality of service.
Brands
Nykaa exclusively launches Illiyoon in India
Korean dermocosmetic brand joins Nykaa’s decade-long Amorepacific portfolio.
MUMBAI: Nykaa just dropped Korea’s gentlest glow-up on India because when your skin barrier needs backup, Illiyoon arrives like a K-drama hero with perfect timing. Nykaa has strengthened its dominance in the Korean beauty category with the exclusive India launch of Illiyoon, the trusted dermocosmetic brand from Amorepacific known for barrier-focused face and body care. The move deepens a partnership that began in 2016 with Innisfree and expanded to include Laneige, COSRX, Sulwhasoo and Aestura, making Nykaa home to India’s largest curated Korean skincare, dermocosmetics and haircare lineup.
Illiyoon arrives amid surging demand for gentle, clinically backed formulations targeting sensitive and dry skin. Hero products such as the ATO Lotion and ATO Concentrate Cream harness patented Soy-Ceramide and Ceramide Skin Complex 2.0 technologies to deliver high-performance hydration and barrier repair suitable for all age groups.
Nykaa Beauty, executive director and CEO Anchit Nayar said, “Our decade-long partnership with AmorePacific has played a defining role in shaping India’s K-beauty journey. The launch of Illiyoon marks the next chapter as Indian consumers increasingly prioritise barrier health and sensitive-skin solutions.”
Amorepacific India managing director & country head Paul Lee added, “The derma category has emerged as one of the most dynamic and fastest-growing segments in the Indian beauty market. Following the successful launch of Aestura, we are delighted to introduce Illiyoon as our second K-derma brand in collaboration with Nykaa.”
The launch reflects the rapid rise of ingredient-conscious, efficacy-driven skincare in India, where K-beauty continues to resonate with consumers seeking science-led yet gentle solutions. With Illiyoon now exclusively on Nykaa, the platform isn’t just expanding its K-beauty shelf, it’s giving Indian skin a softer, stronger chapter in the never-ending glow-up story.
