MAM
Group M appoints Madhvi Pahwa as director training
MUMBAI: Coca-Cola general manager marketing Madhvi Pahwa will be joining Group M as director training, South Asia in mid-January 2006.
She will be based in Delhi and will have additional responsibility for consumer insights, focusing on Maxus and MEC clients.
An alumnus of IIM, Ahmedabad, Pahwa joined P&G and worked as a brand manager for a couple of years before moving to Coke. During her nine year stint with Coke, she has handled several key assignments, spanning marketing, research, media and business planning. She also played a key role in shaping the media product at Coke, a responsibility she currently handles, along with managing brand Coke, Diet Coke and Fanta.
Group M South Asia CEO Ashutosh Srivastava said, “We look forward to Madhvi coming on board, and help us improve our overall capability and client focus. We have an ambitious training program for our region and were looking for the right person to help roll it out.”
Group M India recently launched its training programme for the coming year, christened M-GuruKool, under the Aspire program that runs across the region. In an industry where talent management is becoming the key differentiator between agencies, this project is seen as an important step in grooming talent and helping lift the quality of service.
Brands
Hyundai and TVS Motor partner to develop electric three wheelers
Joint development pact targets last mile mobility with localisation push
MUMBAI: Three wheels, one big ambition and a charge towards the future. Hyundai Motor Company and TVS Motor Company have signed a joint development agreement to co-create electric three-wheelers (E3Ws), aiming to crack India’s complex last-mile mobility puzzle. The collaboration moves beyond concept talk into execution mode, building on the E3W prototype first showcased at the Bharat Mobility Global Expo 2025. The goal now is clear, design, develop and commercialise a purpose-built vehicle tailored to Indian roads, riders and realities.
Under the agreement, Hyundai will lead design and co-development, bringing its global R&D muscle and human-centric engineering approach to the table. TVS Motor, meanwhile, will anchor the product on its electric platform, leveraging deep three-wheeler expertise and local market insight. It will also handle manufacturing and sales in India, with an eye on exports down the line.
The timing is strategic. India remains the world’s largest three-wheeler market, where affordability, durability and adaptability often outweigh sheer innovation. The upcoming E3W aims to strike that balance combining advanced technology with practical features such as adaptive ground clearance for monsoon-hit roads, improved thermal management for tropical climates, and flexible interiors suited for passengers, cargo or emergency use.
A key pillar of the partnership is localisation. Major components will be sourced and manufactured within India, a move expected to strengthen the domestic supply chain, create jobs, lower costs and improve after-sales support.
The shift from prototype to production will involve rigorous testing, certification and refinement to meet regulatory standards and consumer expectations. Dedicated cross-functional teams from both companies are already in place to accelerate timelines.
At a broader level, the tie-up reflects a growing trend in mobility, global players partnering with local specialists to navigate emerging markets. For Hyundai and TVS, the bet is that combining scale with street-level insight could unlock a new chapter in sustainable urban transport, one that runs not just on electricity, but on relevance.
