MAM
Warner Bros Consumer Products is global licensing representative for AC Milan
MUMBAI: Kicking off a major global licensing agreement, European football club AC Milan has announced the appointment of Warner Bros Consumer Products as its exclusive worldwide licensing representative.
The agreement sets the stage for AC Milan to work with various divisions within Warner Bros Entertainment and Time Warner on mutually beneficial marketing and promotional opportunities.
Milan Associazione Calcio s.p.a. VP and CEO Adriano Galliani says, “This unprecedented alliance between AC Milan and the world’s largest entertainment company has been a lifelong dream for me. Warner Bros Consumer Products is well-positioned to globalise our franchise and expand our fan base.”
Warner Bros Consumer Products will utilise their creative, licensing and retail expertise to develop a complete range of licenced products. New graphics, artwork and retail programmes will be created for promotion partners and licencees around the globe and opportunities to licence Internet cafés, eateries and other specialty venues will be explored.
Warner Bros Consumer Products’ Italian office in Milan will spearhead the licensing programme and closely coordinate all worldwide activities.
The AC Milan and Warner Bros Consumer Products partnership represents the first agreement of its kind between an entertainment company and a football club. Warner Bros Consumer Products has significant experience in football with licensing partnerships currently including the Federacion Mexicana de Futbol (Mexican National Team) and the 2006 FIFA World Cup Germany™. They also recently represented UEFA’s Euro 2004 tournament held in Portugal.
Brands
Raj Cooling Systems launches Agreyas appliances brand
Emraan Hashmi named brand ambassador for consumer appliance push.
MUMBAI: A company known for cooling solutions is now heating up its ambitions in the home appliances market. Raj Cooling Systems Pvt. Ltd. has launched a new consumer appliances brand, Agreyas, marking its entry into India’s rapidly expanding home appliances sector valued at more than Rs 1.5 lakh crore. The move represents a strategic diversification for the company, which has traditionally focused on cooling solutions for residential, commercial and industrial applications. Through Agreyas, the firm plans to tap into growing consumer demand for energy efficient and technology driven household appliances.
To build brand visibility, Agreyas has appointed Emraan Hashmi as its brand ambassador. The campaign has been developed under the banner of Zoommantra Productions, with actor and filmmaker Rohit Roy contributing to the creative direction.
The brand’s initial portfolio will include mid premium air conditioners, washing machines, geysers and other white goods designed to cater to modern Indian households seeking efficient and reliable appliances.
Raj Cooling Systems, founder and chairman Kalpesh Ramoliya said the launch aligns with the company’s broader expansion plans.
“The launch of Agreyas is in line with our vision to build a strong presence in India’s consumer electronics and home appliances market. The brand has been developed as a standalone identity to meet the evolving needs of Indian consumers,” he said.
Hashmi said the collaboration comes at a time when Indian buyers are increasingly looking for innovative and functional home solutions.
“I’m looking forward to working with Agreyas at a time when consumers are seeking more innovative and efficient home products. The brand reflects changing consumer behaviour around functionality, innovation and ease of use,” he said.
Raj Cooling Systems plans to invest around 10 million dollars in developing the brand, with an additional 5 million dollars earmarked over the next three to five years for product development and distribution expansion.
Agreyas will follow a multi channel distribution approach, selling through online platforms, retail outlets and dealer networks aimed at both urban and semi urban markets across India.
With the launch, the company is positioning Agreyas as a standalone consumer facing brand while continuing to leverage its existing manufacturing, engineering and research capabilities built through its core cooling solutions business.
