MAM
Insight bags Bajaj Discover account
MUMBAI: Bajaj Auto has appointed Insight, a member of the Lintas Media Group to look after both television and print media buying and planning for its Discover brand.
With this, Lintas Media Group factors a cumulative win of Rs. One billion of business within the fortnight and has bagged a clutch of new clients in its kitty including Cello, a leading player in the writing instruments, Torrent Energy, a leading provider and facilitator for the Ahmedabad and Surat Electricity Boards and MTNL, Gemini Oils, a Parakh Foods brand, Diwan Housing Finance Ltd, shared between its brands Insight and Initiative respectively.
This development comes in the wake of a pitch held in early February, when the company called incumbent agencies Mindshare, which handles the television media business of Bajaj, and Insight, which handles the print media business, along with challenger Starcom for presentations. Subsequently, Insight was selected for the Discover brand.
Speaking on the occasion, Insight president Raj Gupta said, “Insight’s way of approaching media seems to be working. The Bajaj Discover team has validated this by extending our association and trusting our understanding of the impact media brings on Brand building.”
Lintas Media Group director, Media Services, Lynn de Souza says, “From the past seven or eight months, we have been working hard to improve our strategy and planning products. The results have just begun to show and I am looking forward to the next months, where we hope to announce some more significant wins”.
Brands
Oyo parent Prism appoints former Sebi chief Ajay Tyagi to Board
Former market regulator joins Prism to strengthen governance for IPO
NEW DELHI: Prism, the parent entity of Oyo, has appointed former Sebi chairman Ajay Tyagi as an independent director, as the hospitality firm gears up for its planned Rs 6,650 crore initial public offering (IPO).
Tyagi, a 1984-batch IAS officer, served as chairman of the Securities and Exchange Board of India (SEBI) from 2017 to 2022. His appointment is aimed at strengthening the company’s governance framework and providing strategic oversight as it moves closer to a public listing.
He joins a high-profile board that already includes several prominent names from global business and policy circles. These include Troy Matthew Alstead, former CFO and group president of Starbucks; Aditya Ghosh, co-founder of Akasa Air; Deepa Malik, paralympic athlete and Padma Shri awardee; William Steve Albrecht, professor of accountancy at Utah State University; and Bejul Somaia, partner at Lightspeed Venture Partners.
Prism founder Ritesh Agarwal, said Tyagi’s experience in capital markets regulation and public-institution stewardship will be critical as the company scales operations and enhances long-term accountability.
The company recently filed preliminary papers with Sebi to raise Rs 6,650 crore through a confidential route. Market sources estimate its valuation will be in the range of $7 billion to $8 billion.
Over the course of his career, Tyagi has held senior roles in the ministry of finance, where he oversaw investment policy and financial-sector reforms. His induction to the Prism board signals a renewed focus on aligning the company’s internal standards with the stringent requirements of public markets as it advances toward its IPO.
