MAM
EA, Steven Spielberg team up to develop 3 original videogames
MUMBAI: Electronic Arts Inc has inked a long term agreement with Academy Award winner Steven Spielberg, who will be collaborating with the game makers at EA’s Los Angeles studio (EALA) to create three new original franchise properties.
Beginning this year, with offices located on site at EALA, Spielberg will work directly with EA’s development teams to offer his signature style of storytelling to the concept, design, story and artistic visualisation of the new games. EA will own the intellectual properties and the game franchises will be developed, published and distributed worldwide by EA. Financial terms of the agreement were not disclosed.
“I have been playing EA games for years and have watched them master the interactive format. Having watched the game industry grow from a niche into a major creative force in entertainment, I have a great deal of respect for EA’s understanding of the interactive format. I’m looking forward to working closely with the team in Los Angeles,” said Spielberg.
“There is no greater storyteller than Steven Spielberg. In addition to his gift for pleasing movie audiences, he has an innate understanding of games and how to immerse players into a fantastic world of action and characters,” said EA chairman and CEO Larry Probst.
“It’s incredibly exciting to be collaborating with Steven Spielberg. He shares our vision for the potential of the medium and has the passion and creativity to help us finally deliver on the promise that a game can not only engage and compel you with its interactivity, but can also move you emotionally,” said EALA vice president and studio head Neil Young.
The mission at EALA is to be the definitive creative destination for game makers and game development in Southern California. It is home to the award-winning Medal of Honor, Command and Conquer and The Lord of the Rings franchises. EALA drives innovation in technology, art and game design by employing a first-class studio of game-makers at its campus in Playa Vista, CA. The studio is also home to EA’s Worldwide Music and Music Marketing group and EA Mobile.
MAM
DB Group names Abhay Dubey as chief brand marketing
Seasoned marketer brings regional muscle and launch savvy to DB
LUCKNOW: Dainik Bhaskar Group has appointed Abhay Dubey as chief brand marketing, strengthening its leadership bench as the media major sharpens its focus on brand-led growth.
Dubey steps into the role after a high-impact stint as regional marketing manager at Reliance Broadcast Network, where he led data-driven regional campaigns and rolled out new initiatives from concept to completion. Based in Lucknow, he steered end-to-end account marketing, orchestrated launch events, and fine-tuned go-to-market strategies with a sharp eye on budgets and brand visibility.
Before that, he served as area marketing manager at Mahindra Holidays & Resorts India Limited, handling business development, media buying and integrated branding campaigns across Uttar Pradesh. His remit included planning new service launches and working closely with creative agencies, media owners and government departments.
Dubey also held the position of brand manager at EM3 Agriservices Pvt. Ltd., where he drove product launches, demand generation and stakeholder engagement. Earlier in his career, he was head of marketing at Saffron Communications Pvt. Ltd., overseeing integrated campaigns across sectors, and began his journey at Jagran Engage, building experience in advertising and lead generation.
With expertise spanning digital marketing, brand management, demand generation and below-the-line advertising, Dubey brings both strategic planning skills and hands-on execution experience to the table. His track record suggests a marketer who is as comfortable crunching numbers as he is crafting narratives.
At DB Group, he is expected to shape sharper brand strategies, amplify market presence and ensure campaigns that do not just make noise, but make sense.
