MAM
Nakshatra releases TVC with Aishwarya Rai on festive occasion
MUMBAI: The diamond festival, the Nakshatra Utsav 2005 has been launched by the Diamond Trading Company (DTC) and will continue till the end of this month.
The Nakshatra Utsav celebrates beauty, mystery, magic and the aura of all constellations. .In addition, the Utsav introduces 12 new designs especially for all Nakshatra buyers.
As part of the Utsav, a new television commercial is on air. The company’s brand ambassador Aishwarya Rai invites viewers to attend the Utsav, saying, “‘Aap Nakshatra Utsav mein aa rahe hain na?”
The Nakshatra Utsav has over 150 retailers in 40 cities participating. Visitors have a chance to win gifts. The first 10 customers who walk into a store and shop for Nakshatra jewellery worth Rs 30,000 stand to win gorgeous, designer sarees. These have been specially designed, blending the Nakshatra colours and essence.
Rai says, “There is a kind of depth to a diamond which no other stone has. Diamonds are classy yet simple — and the statement they make is one of dignity and grace. No woman can resist the combination of permanence, feminity and elegance.”
DTC markleting dierctor India Cherie Tandon Saldanha said, “We are pleased to announce the Nakshatra Utsav, which will showcase a variety of designs of our exquisite Nakshatra diamond jewellery.Women no longer have to wait for the festive season to avail of exciting offers on purchase of Nakshatra diamond jewellery. This is an opportunity for them to indulge in choosing from the wide range of Nakshatra styles.”
The earlier mkentioned 12 pieces, crafted extensively for the Utsav, tell a story of celestial celebration. The collection consisting of rings, earrings, necklaces, pendants and more, comprise a circle of five to nine diamonds that sparkle like the stars and capture exquisitely the mystery, magic and aura of the constellations above.
Evoking images of the cosmos, of beauty and radiance, the designs range from the traditional to the ultra-modern. The designs are classic yet contemporary and have the Certificate of Authencity and the Nakshatra Mark Hologram.
MAM
Kerala election ads surged in 2026, with print nearly tripling and TV up 52 per cent
Political parties spent bigger and smarter this cycle, concentrating their firepower in the final weeks before polling day
KERALA: Kerala’s politicians discovered something in 2026 that seasoned marketers have known for years: timing is everything, and when in doubt, spend more. Political advertising during the Kerala Assembly Elections 2026 surged sharply across traditional media compared to the 2021 cycle, with print and television leading the charge, according to the latest analysis by TAM AdEx.
Print was the standout performer, expanding nearly 2.7 times compared to 2021, a striking jump that underlines its continued grip on targeted political communication in a state with some of India’s highest newspaper readership. Television was not far behind, with ad insertions rising 52 per cent, reflecting the enduring appeal of mass-reach platforms for shaping voter sentiment at scale. Radio held steady, mirroring television trends and reinforcing its role as a reliable supporting medium.
The pattern of spending was as revealing as the volumes. More than 85 per cent of all political ad insertions were recorded in the weeks immediately before polling, a concentration that points to a deliberate, last-mile strategy. Ad volumes peaked during weeks four and five in both the 2021 and 2026 cycles, suggesting that parties have settled on a consistent playbook of high-frequency messaging in the home stretch.
The contrast between media types was equally instructive. Print advertising maintained a relatively even spread across the campaign period, serving as a vehicle for sustained, detailed communication. Television and radio, by contrast, displayed sharp spikes in the closing weeks, deployed as blunt instruments for high-impact bursts at the precise moment voters are making up their minds.
What the 2026 cycle signals most clearly is a shift toward more structured, data-driven media planning. The increase in overall volumes, combined with sharper peaks in campaign intensity, suggests that political advertisers are beginning to think less like propagandists and more like performance marketers, balancing broad reach with targeted engagement and watching the returns closely.
Kerala’s election advertising has, in short, grown up. The question for the next cycle is whether digital finally gate-crashes a party that print and television have so far kept firmly to themselves.
