News Broadcasting
Level Up to boost online gaming in India
MUMBAI: India is fast catching on to the ‘online gaming’ fever that has swept other parts of the world. Level Up, which positions itself as India’s only publisher of online games is looking to give a further advance community-based gaming.
Level Up has announced tie-ups with over 1500 gaming cafes to promote community-based online gaming across the country. It also unveiled a communication campaign to create awareness about the social aspects of online gaming and grow the online gaming market.
Speaking about the popularity of online gaming Level-Up MD Venkat Mallik said, “The social aspect of online gaming is the reason for its popularity globally. Online games are virtual communities, where players can create an Avatar and make friends with other players from different parts of the country. The community spirit of these games keeps the excitement alive.”
As broadband penetration increases, a larger proportion of Indian youth are slipping into ‘virtual personalities’. This means making online friends in virtual worlds and looking towards online gaming as an avenue for entertainment.
Mallik adds, “In India, we see Internet-cafés transforming into gaming cafes. We have entered into partnerships with all leading Internet-cafe chains in the country. We are already witnessing a number of café owners looking towards gaming as a major revenue earner. Player meets at cafes are another critical element for extending the community experience outside the game.”
Level Up also is looking to educate its target users the youth about the experience that online game environments provide. Currently, the company is creating awareness about online gaming through its game Ragnarok Online. It is positioning the game as ‘The Other World’.
News Broadcasting
CNN-News18 to host Fury in the Gulf conclave on West Asia crisis
Three-hour summit to unpack geopolitical fallout and impact on India
MUMBAI: CNN-News18 is set to host a special three-hour broadcast, Fury in the Gulf – War Conclave, on April 7, aiming to decode the escalating West Asia crisis and its far-reaching implications for India.
Scheduled from 4:00 PM to 7:00 PM, the conclave comes at a time when tensions between Iran and the United States are reshaping global geopolitics and triggering economic uncertainty. With India’s deep energy ties, trade links and large diaspora in the Gulf, the developments carry significant domestic relevance.
Built around the theme ‘Conflict, Consequences, and The Future,’ the programme will feature six curated sessions combining one-on-one interviews and panel discussions. The focus is to cut through the clutter and offer viewers a clearer understanding of the fast-evolving situation.
Key sessions include ‘Diplomacy in Times of War’ featuring Shashi Tharoor, and ‘World After the Iran Conflict’ with voices such as Ram Madhav, Reuven Azar, representatives from the European Union and the Iranian Deputy Envoy. Another session titled ‘Another Dunkirk?’ will bring together K. J. S. Dhillon and Jitin Prasada among others.
CNN-News18 editorial affairs director Rahul Shivshankar said, “In times of war, clarity becomes the most powerful tool. Fury in the Gulf – War Conclave brings together credible voices to address the questions and confusion that arise amid an overwhelming influx of information.”
He added that the initiative is aimed at delivering “facts, perspective, and insight” at a time when misinformation can easily cloud public understanding.
Echoing the sentiment, CNN-News18 CEO– English and business news Smriti Mehra said the conflict marks a defining global moment, with consequences that extend well beyond the region. She noted that the conclave seeks to present the crisis with “depth, nuance and responsibility” so audiences can better grasp its real-world impact.
As geopolitical tensions continue to dominate headlines, the conclave positions itself as an attempt to bring order to the noise, offering viewers a structured, insight-led look at a complex and rapidly shifting global situation.
