Ad Campaigns
Pee Safe launches ‘Pee Like a Gentle Man’ campaign
New Delhi: Pee Safe unveiled its latest campaign, ‘Pee Like a Gentle Man,’ a humorous video aimed at raising awareness about essential toilet hygiene practices. Launched to coincide with World Toilet Day, the video combines relatable humor with a serious message to underscore the importance of cleanliness in shared bathroom spaces.
This year’s World Toilet Day theme, “Toilets: A Place for Peace”, resonates through Pee Safe’s campaign, which brings a fresh and empowering approach to sanitation awareness. The campaign film captures a moment of drama in a cozy, middle-class Indian household, where Priya, a frustrated wife, stages a “life-changing” conversation with her husband, Arjun. The intense setup quickly gives way to a humorous twist: Priya isn’t breaking up with Arjun, but with his messy toilet habits. Through dramatic music and clever dialogue, Priya outlines her grievances – from the toilet seat left up to tissue on the floor, misplaced rolls, and water puddles everywhere – pushing Arjun to the brink of panic before revealing her true demand for a cleaner, more considerate bathroom environment.
The campaign video playfully highlights typical frustrations that many experience but seldom address. Using exaggerated tension and light-hearted humor, Pee Safe emphasises the necessity of hygiene products like toilet seat sanitizer sprays, disposable toilet seat covers, and stand-and-pee devices, which are designed to make public restroom experiences safer and more hygienic.
Commenting on the campaign launch, Pee Safe founder & CEO Vikas Bagaria shared, “With our World Toilet Day Campaign’ we wanted to approach the often-overlooked topic of toilet hygiene in a fun, relatable way that resonates with people across all age groups. Good hygiene shouldn’t be a chore – it’s a habit that can start at home with just a few mindful changes. We believe this video will not only entertain but also inspire people to pay closer attention to their habits, especially in shared and public spaces.”
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
