MAM
CashKaro’s Swati & Rohan Bhargava launch ‘BAD’ podcast
Mumbai: CashKaro & EarnKaro founder couple Swati and Rohan Bhargava have launched their new ‘BAD’ podcast featuring inspiring stories of real people who have turned their financial dreams into a thriving reality through affiliate marketing. The podcast series seeks to transform the meaning of “BAD” from its typical negative connotation into a term of empowerment by giving it a new definition – Be A Dreamer.
The debut season of the ‘BAD’ Podcast focuses on people who are earning Lakhs every month, often above RS 15 lakhs, just by sharing their deal links on Telegram groups and harnessing the potential of affiliate marketing using EarnKaro.
The first episode of the ‘BAD’ Podcast features two remarkable affiliate marketers, Vishal and Ritik, who have broken through financial limitations to create a solid income stream. Emerging from humble backgrounds, Vishal and Ritik now achieve consistent monthly earnings of over INR 10 lakhs using the EarnKaro platform. During the episode, they share their intriguing personal stories, discuss how affiliate marketing has been pivotal to their success, and share valuable insights for those aiming to improve their lives and reach their financial goals. Their stories are relatable and highlight the potential of affiliate marketing to bring life-changing opportunities to everyday people.
Vishal and Ritik are part of the growing Telegram Influencer community, where they utilize EarnKaro’s special Automation feature (also called EarnKaro Magic Tool) to keep their follower base informed of the most lucrative deals as they come out real-time. By leveraging the EarnKaro Magic Tool, they can effortlessly convert regular product links into affiliate links, which are automatically posted on their channels. This automation allows them to focus on growing their community and driving sales without the hassle of manually managing each link.
Sharing her vision for the podcast, Bhargava said, “Our vision for the ‘BAD’ Podcast is to bring forward incredible stories of achieving financial freedom and therefore, ignite a spark in every aspiring dreamer, especially those from smaller towns across India. As I met Telegrammers who are earning over INR 10 Lakhs a month, I was super impressed with how they have leveraged Affiliate Marketing to create this new financial reality for themselves, which is beyond what one could have imagined a few years ago! These stories are enthralling, creative, and will leave you inspired and happy about the endless possibilities we have to change the course of our lives! “
Vishal, one of the featured guests, expressed his gratitude, “I never thought my story would resonate with so many people. EarnKaro has given me a platform to pursue my dreams, and now, the ‘BAD’ Podcast lets me share that journey with others. I hope my journey can inspire someone to take that first step towards their dreams. If I could take that leap and turn dreams into reality, then trust me – – anyone can.”
The first season of ‘BAD’ Podcast showcases how affiliate marketing opens doors to financial gains and goal achievement for people across India. Episodes are available on the YouTube and Instagram channels of Swati Bhargava, Rohan Bhargava, and EarnKaro where viewers can follow these inspiring stories and join the journey toward bold aspirations.
MAM
GUEST COLUMN: How strategy and creativity drives ROI in digital campaigns
Why engagement, AI, and integrated strategy are redefining ROI in digital campaigns
MUMBAI: As digital marketing matures, the benchmarks of success are undergoing a fundamental shift. Reach and visibility, once the primary indicators of campaign performance, are no longer sufficient in a landscape defined by fleeting attention spans and evolving consumer behaviour. Today, brands are being challenged to move beyond surface-level metrics and focus on meaningful engagement, relevance, and long-term impact. ForAkhil Nair, founder and CEO at BigTrunk Communications, this transition from visibility to value reflects a deeper change in how campaigns are conceived, executed, and measured. In this piece, Nair explores why traditional metrics fall short, how AI and integrated thinking are reshaping campaign effectiveness, and why creativity, context, and agility are essential to driving real return on investment in modern digital campaigns.
The shift from visibility to value
For a long time, digital campaigns were judged by how many people saw them. If lots of people looked at it and the numbers were good, it meant things were going well. Impressions and clicks were what mattered. Over time, that didn’t feel like enough. Just because someone sees something doesn’t mean it makes an impact. People scroll through content quickly and often do not really notice what they have just seen. This has changed how we think about campaigns today.
There has been a shift in how brands look at this. It is not just about reaching people, but also about what happens after that, whether someone stops, engages, or remembers the brand later. That is what matters more. This moves the focus from visibility to value.
Some metrics we have relied on for years do not tell the full story. A campaign can reach a large audience and still fail to create a real connection. On paper, it may look strong, but in reality, it does not do much. That is why engagement and intent have become more important, especially whether people are interacting with the content or simply scrolling past it. Even small actions, like spending a few extra seconds or clicking through, matter more.
AI is helping brands understand how people behave and interact with them. It helps brands make better decisions so they can create campaigns that truly connect with people, not just reach a large audience. AI can also predict what will be popular and help refine campaigns, which makes marketing more effective. This allows marketing teams to focus more on generating ideas. In this way, AI supports both creativity and strategy.
Why integration and context matter
Another important factor is how well everything comes together. Campaigns often fall short when strategy, media, and creative are developed separately, because that lack of alignment is noticeable. When everything is aligned from the start, the campaign feels more natural and the message comes through clearly. It also fits better within the platform where it appears.
This matters because people behave differently across platforms. The way someone watches a video is not the same as how they search or read longer content. These differences may seem minor, but they can significantly impact performance. Paying attention to context helps campaigns feel more relevant and effective.
Creativity, agility and long-term impact
There is a common assumption that performance-driven campaigns leave little room for creativity, but that is not the case. The most effective campaigns often feel simple and real. People tend to ignore anything that feels overly polished or forced. Instead, they connect with content that feels familiar and relatable, something that reflects how they think or speak.
At the same time, campaigns do not always go as planned. Audience behavior, trends, and platform dynamics can shift quickly. What works initially may stop working later. That is why it is important to continuously track performance and make adjustments. Small changes over time can improve outcomes, and campaigns that stay flexible tend to perform better.
While short-term results matter, consistency over time plays a bigger role. When a brand shows up in a relevant and consistent way, it builds familiarity. Over time, that familiarity turns into trust.
Digital marketing has evolved, and expectations have evolved with it. Visibility still matters, but it is no longer enough on its own. What truly drives impact is whether a campaign connects, leaves a lasting impression, and leads to action. Being seen is easy, but being remembered is what really counts.
