News Broadcasting
Star Plus & BR Films announce prime time serial ‘Viraasat’ launch
MUMBAI: Star Plus has slotted the BR Films production Viraasat in its 9 pm weekday primetime slot. The serial features Sangita Ghosh and Rohit Roy in the title roles.
“Our currently running 9 pm soap Miilee had reached its logical conclusion, so it is imperative for us to launch a show which could fit well into the bigness of primetime 9 pm band and be a through and through entertainer, too. With Viraasat that’s exactly what we are getting for the viewers,” says Star India Content EVP Deepak Segal.
“Our endeavor is to dole out a classic family entertainer as it goes on to set its own mark, one which has no precedence, and thereby expect Viraasat to help us consolidate the channel’s supremacy in the primetime slot after having already done so, successfully in the weekend band” he elaborated further.
Viraasat, would be a multi-starrer family drama that will have a strong line-up of television’s popular faces including Kiran Kumar, Deepak Quazir, Aman Verma, Amarr Upadhyay, Jayati Bhatia and Pooja Raval Ghai.
The serial will tell the story of two people Rahul Lamba- played by Rohit Roy & Priyanka Kharbanda – played by Sangita Ghosh, who are madly in love with each other, however are bound by an age old enmity between their warring families, the release adds.
News Broadcasting
Senior media executive Madhu Soman exits Zee Media
Former Reuters and Bloomberg leader says he leaves with “no regrets” after brief stint at WION and Zee Business
NOIDA: Madhu Soman, a veteran of global newsrooms and media sales floors, has stepped away from Zee Media Corporation after a short stint steering business strategy for WION and Zee Business.
In a reflective LinkedIn note marking his departure, Soman said his time within the network’s corridors was always likely to be brief. “Some chapters close faster than expected,” he wrote, signalling the end of a nearly two-year spell in which he oversaw both editorial partnerships and commercial strategy.
Soman joined Zee Media in 2022 after more than a decade abroad with Reuters and Bloomberg, returning to India to take on the role of chief business officer for WION and Zee Business. His mandate was ambitious: bridge the newsroom and the revenue desk while expanding digital and broadcast reach.
During the stint, Zee Business reached break-even for the first time since its launch in 2005, while WION refreshed programming and strengthened its digital footprint across platforms such as YouTube and Facebook.
But Soman suggested the cultural fit proved uneasy. Describing himself as a “cultural misfit”, he hinted at deeper tensions between editorial instincts shaped in global newsrooms and the realities of India’s television news ecosystem.
Before joining Zee, Soman spent more than seven years at Bloomberg in Hong Kong as head of broadcast sales for Asia-Pacific, expanding the company’s news syndication business across several markets. Earlier, he held senior editorial roles at Reuters, overseeing online strategy in India and managing Reuters Video Services from London.
His career began in television and wire reporting, including a stint with ANI during the 1999 Kargil conflict, before moving into digital publishing as India’s internet media landscape took shape.
Now, after nearly three decades in broadcast and digital media, Soman is leaving Delhi NCR and returning to his hometown, Trivandrum.
Exhausted, he admits. But unbowed. And with one quiet line that sums up the journey: he didn’t sell his soul — because some things, after all, are not for sale.
