Doordarshan unveils mobile, digital initiatives

MUMBAI: Doordarshan will launch its Digital Video Broadcasting to Handhelds (DVB-H) service in the second half of 2006. The technology will help the consumer to access video clips on mobile phones.

“With this technology, we will be able to make available the content of our four national channels on mobiles. Earlier, we had made available DD News in moving vehicles in Delhi through the Digital Video Broadcasting to terrestrials (DVB-T) earlier. Now with the DVB-H technology, we are entering the mobile space,” says Doordarshan director general Navin Kumar.

In another initiative to explore advanced technology, DD will digitize its archive and make it available to the public as streaming videos. The content will be available to consumers on a per view basis.

“Our effort is to share this content with people through CDs and streaming videos. In streaming mode, people will be able to watch the programmes in real time basis,” says Kumar, adding that discussions are presently on with various telecom service providers in this direction.